At 6:18 PM on April 16th, Liu Qiangdong's AI digital avatar made its much-anticipated debut in JD.com's home appliances and furnishings livestream room. Within the 40-minute livestream session, viewership soared to 12.75 million, setting a record high for JD.com's home appliances and furnishings livestreams!
During the live broadcast, "Sales and Procurement Brother AI Digital Persona" explained 11 super low-priced home appliances and household goods to consumers, and also shared the daily exercise and fitness experience of "Brother Dong." Despite facing daily busy work, "Sales and Procurement Brother AI Digital Persona" admitted to maintaining the habit of exercising and even engaging in long-distance running training in leisure time.
Regarding the upcoming European Championship, although "Brother Dong" rarely plays soccer, he knows many users are football fans. Therefore, "Sales and Procurement Brother AI Digital Persona" gave away one ticket to the 2024 European Championship final and 10 custom-made European Championship footballs during the live broadcast, prompting users in the chat to exclaim, "Hope Brother Dong can come live every day to give out benefits!"
For friends who couldn't attend the European Championship in person, "Sales and Procurement Brother AI Digital Persona" detailed various TVs and air conditioning products suitable for watching the matches at home. "Brother Dong's" professional and enthusiastic explanations and sharing received numerous likes from netizens. During the live broadcast period of "Sales and Procurement Brother AI Digital Persona," the average user stay time increased by nearly 100% compared to the daily average, and sales of Mini LED TVs increased by 200% compared to the daily average.
At the same time, "Sales and Procurement Brother AI Digital Persona" also educated users about air conditioning products with comfortable functions during the live broadcast. Sales of such products increased by over 10 times on April 16th, the Super Category Day for home appliances, TVs, and air conditioners on JD.com, with sales of AUX products increasing by over 11 times compared to the previous period.
Digital humans, as imitations and extensions of human images, not only need to be "similar in form" but also "similar in spirit." Netizens were surprised to find that "Sales and Procurement Brother AI Digital Persona" was almost lifelike, perfectly reproducing Dong's expressions, postures, gestures, and voice. This debut live broadcast of "Sales and Procurement Brother AI Digital Persona" utilized the AI digital human developed by JD Cloud Yanshi, marking the industry's first live broadcast format of an entrepreneur's digital persona. In addition to enhancing JD's content ecosystem, JD Cloud Yanshi's digital humans transitioned from technological exploration to large-scale implementation, from internal scenarios to external industries, fully settling in JD's sales and procurement live streams and serving over 4000 brand merchants, contributing to a conversion increase of over 30% during idle periods.
JD Sales and Procurement adheres to a professional, enthusiastic, humble, and trustworthy attitude, selecting high-quality goods from around the world for consumers and presenting them at affordable prices. Different from other influencer hosts, JD's sales and procurement live broadcasts do not charge for placement fees or influencer commissions. While benefiting consumers, JD hopes to help more high-quality brands and merchants achieve high-quality, sustainable development.
In the future, "Sales and Procurement Brother AI Digital Persona" will continue to appear in various JD category live streams, bringing more low-priced goods and benefits to consumers. JD will also focus on enriching content and product diversity, optimizing prices and services, to create a more ultimate shopping experience for consumers.
