On March 6th, the internationally renowned beauty brand ALBION teamed up with JD Beauty to forge a significant strategic partnership, with the signing ceremony held in Beijing. Leveraging JD's robust supply chain and channel operation capabilities, the collaboration aims to tailor innovative omni-channel solutions for ALBION. By harnessing their respective strengths, both parties will embark on a profound cooperation, generating incremental growth opportunities and injecting fresh vitality into the beauty industry.
On-Site Signing Ceremony
It's been revealed that following the partnership agreement, JD.com will assist the brand in achieving omnichannel targeted price coordination. They'll provide corresponding incentive programs for different channels, facilitating cross-channel exposure, promotion, and sales conversion both online and offline. Additionally, JD.com will drive the digitalization of the brand's stores. Consumers can place orders online at JD.com's store and choose to have the items shipped from the nearest store or opt for in-store pickup. This approach aims to increase brand exposure and traffic, enabling seamless cross-channel integration and bidirectional customer flow, ultimately enhancing the omnichannel shopping experience.
In this collaboration, Aorbin will introduce its star products, various highly-rated items, and annual flagship innovations on JD.com. These include popular items like the health water, innovative pre-serum and post-serum skincare concept, and the highly anticipated legendary white divine water. Furthermore, they will offer niche products such as the dark horse single product golden oil and bedtime powder, constructing a diverse product portfolio to meet the diverse skincare needs of customers.
Drawing on the logistical prowess of JD.com and its comprehensive omni-channel operations, we aim to deliver top-notch, all-inclusive services for brands and merchants, reaching out to a premium beauty retail ecosystem. This initiative will provide brands and merchants with more effective and precise assistance in their digital transformation journey.
As a renowned Japanese beauty brand, Aulbin has always prioritized consumer needs and service experience since its inception. With multiple research institutes worldwide, the brand ensures strict control over every aspect, from ingredient cultivation to product manufacturing and sales, to offer high-quality products that are safe, reliable, and cater to customers' skincare needs.
The Chairman of Orlbin China stated: "China, as Orlbin's largest overseas market globally, has always been the brand's top priority due to the significant importance of Chinese consumers' demands. Orlbin aims to continuously innovate and iterate to develop products that are best suited and efficient in meeting the diverse needs of customers." Through collaboration with JD.com, Orlbin will further enhance its omni-channel layout, allowing Chinese consumers to experience efficient products through various channels, along with personalized and customized customer service.
In the future, JD.com will also collaborate with more partners to continue diversified and in-depth cooperation, bringing consumers a wider range of consumption choices and thoughtful services, while also providing brands and merchants with continuous opportunities for new growth models.
