On March 17th, the China Electric Vehicle One Hundred People Forum (2024) was held at the Diaoyutai State Guesthouse in Beijing. JD Auto and its subsidiary JD Car Maintenance were invited to attend and share their experiences in the field of new energy transformation at the "Market and Consumer Forum" and the "Automobile New Ecology Forum" respectively. During the forum, coinciding with JD Car Maintenance's Tire Festival, JD Car Maintenance collaborated with five major industry associations and multiple renowned brands to launch the "Trade-In Old Tires for New" program. Specifically targeting new energy vehicle owners, JD Car Maintenance also introduced the "Fixed Price Tire Replacement Call" activity, where owners of new energy vehicles such as Tesla and BYD can purchase four tires at a discounted fixed price, enjoying a year-long low price offer.
On the morning of the 17th, the head of JD Auto's related business spoke at the "Market and Consumer Forum" on the topic "Digging Deep into the Digitalized Supply Chain and Service New Ecology, Building a New Energy Full Lifecycle Value System." He stated that faced with the changing trends and pain points in the automotive industry, JD Auto has put forward five solutions to address industry challenges: leveraging the ecosystem of over 600 million users to co-create brand value, promoting new channels for vehicle sales to enhance overall transaction efficiency, establishing a comprehensive supply chain for automotive boutique malls, driving the co-construction of high-standard car maintenance service systems to enhance after-sales service networks, and collaborating on standardizing parts and integrating supply chain capabilities.
As an integral part of JD Auto's end-to-end ecosystem, JD Auto Care continues to upgrade in areas such as supply chain integration, co-building service networks, and new energy service fields to meet car owners' comprehensive lifecycle maintenance service needs.
During the "Automotive New Ecology Forum" held concurrently, JD Auto Service, as the leading unit of the International Automotive New Ecology Research Institute's New Energy Vehicle After-sales Service Ecology Innovation Center, participated in the establishment ceremony of the "First Batch of Innovation Centers of the International Automotive New Ecology Research Institute" held at the Diaoyutai State Guesthouse. At the same time, the relevant business leader of JD Auto Service conducted a thematic sharing session titled "Advancing High-standard Vehicle Maintenance Service System to Promote the Co-construction of New Energy Vehicle After-sales Network." He mentioned that the rapid penetration of new energy vehicles has brought significant changes to after-sales services: in terms of consumer demand, compared to after-sales maintenance of traditional fuel vehicles, the service value of new energy vehicle maintenance and repair has decreased by 49% and 45% respectively, while services like cleaning, tire maintenance, and maintenance of the three electric systems constitute the main value contribution to NEV maintenance; in terms of service channels, the limitations of the current OEM warranty and authorization systems have created relatively fewer opportunities for the independent aftermarket of new energy vehicles; in terms of battery ecology, the extension of the battery recycling industry chain brings market opportunities, and authorized repair chain stores will be highly involved in battery after-sales business. In the face of such changes, the transformation of after-sales services towards electrification is imperative.
To this end, JD Auto Service has proposed a "go-with-the-flow" response philosophy: first, relying on its own comprehensive service network, it collaborates with the upstream and downstream industries to promote comprehensive electrification upgrades through authorization from OEMs and battery manufacturers; in terms of authorization cooperation, JD Auto Service has already established service agent cooperation with Guangzhou Automobile E-An, Xpeng, FAW Pentium, CATL, and others; in terms of industry standards, in 2023, JD Auto Service participated in the drafting and formulation of China's first "New Energy Vehicle Maintenance Professional Skills Evaluation Specification" and "New Energy Vehicle Power Battery Testing and Maintenance Specification," contributing to industry standardization with its own professional reserves; in terms of technician reserves, JD Auto Service has certified over 1000 new energy technicians, with additional training and certification from CATL in 2024. In terms of site and service upgrades, JD Auto Service has conducted specialized upgrades for stores in three electric system testing, battery disassembly/replacement/repair, and basic maintenance of new energy vehicles, as well as specialized layouts for sheet metal spraying and beauty enhancement services. JD Auto Service will share these capabilities with the industry in an open and collaborative manner.
During the forum, coincidentally, the annual JD Auto Tire Festival kicked off. For 24 years, JD Auto Tire Festival has been deeply committed to enhancing user benefits. In addition to offering full no-fault compensation of 100 CNY for tire models, double compensation for overpriced purchases, three-year worry-free quality guarantee, and free installation at JD Auto stores nationwide, JD Auto, along with five major industry associations and well-known brands in the industry such as Michelin, Bridgestone, Goodyear, GT Radial, and Doublestar, jointly launched the "Tire Exchange Program." This program offers JD Auto MAX membership cards valued at 198 CNY to users who purchase tires through JD's online and offline channels, have them installed at stores, and participate in the recycling program with four old tires. This initiative aims to promote tire renewal and environmentally friendly disposal.
京东养车特别为新能源车主推出了“新能源车主召集令”活动，旨在为他们提供更实惠的服务。参与活动的新能源车主可享受一口价换购四条轮胎，并且全年都能以超低价格享受服务。具体来说，从3月16日到23日，特斯拉Model 3车主可以仅需1599元的价格购买四条高品质轮胎；而从3月24日到29日，比亚迪秦PLUS车主也能以不超过999元的价格购买四条轮胎。这一行业领先的优惠政策不仅显示了京东汽车及其旗下京东养车与行业伙伴共同把握转型契机，助力行业健康发展的决心，更重要的是为新能源车主带来了省钱、省心的消费体验。
