On March 16th, the China Electric Vehicle Hundred-People Forum (2024) Summit was held at Diaoyutai State Guesthouse in Beijing, focusing on "Consolidating and Expanding the Advantages of New Energy Vehicle Development." Representatives from JD Group were invited to attend the forum, where they delivered a speech highlighting the pivotal shift in the automotive market from supply-driven to demand-driven. Leveraging JD's strengths in user insights and services, they emphasized the creation of a one-stop, full-lifecycle owner service model encompassing "buying, accessorizing, maintaining, using, and replacing" to better meet diverse user needs. Simultaneously, JD aims to capitalize on its years of accumulated supply chain advantages by comprehensively empowering the automotive industry value chain's transition to intelligence through concerted efforts across the five stages of "research, production, supply, marketing, and service."
Zhang Yongwei, Vice Chairman and Secretary-General of the China Electric Vehicle Hundred People Association, stated that as the new energy vehicle industry enters a new stage of rapid development, the Hundred People Association will actively promote the service ecological transformation of electric vehicles and drive the industry's value chain to expand from the manufacturing and sales links to the entire lifecycle. JD.com, as a new type of entity enterprise integrating digitalization, relies on its years of experience in building a digitalized social supply chain capability, and has achieved results with some automakers in reducing costs, improving efficiency, and optimizing experiences in the supply chain. In the future, both parties will rely on the industry resource advantages of the Hundred People Association and the leading supply chain technology and service capabilities of JD Group to strengthen cooperation in digital operation of the automotive supply chain at the production end and new modes of automotive service at the user end. This will further effectively mobilize social resources in various value chain links and lead the deep and solid transformation of the electric vehicle service ecology.
A spokesperson from JD.com expressed that JD's initial intention to enter the new energy vehicle (NEV) industry stems from the strong consumer demand among JD users for NEV products and services. Meeting these demands naturally becomes their mission. Over the past decade, NEVs have seen significant development and progress, with sales and penetration rates soaring. However, in this industry, the competition goes beyond physical products alone, with the importance of services growing rapidly.
Looking ahead, the key to NEVs experiencing a "leap forward" and maintaining high-speed growth in the next decade lies in understanding user needs. This will be achieved by providing a seamless "product + service" experience to achieve new breakthroughs.
In line with this trend, JD will accelerate its full ecological layout in the automotive field, placing users at the center. Leveraging its data-driven social supply chain infrastructure and technological capabilities, JD aims to create a user-centric online NEV hub and omni-channel sales channels. This innovation aims to revolutionize the one-stop automotive consumer experience, thereby facilitating high-quality industry development.
JD Automotive offers omni-channel sales channels and a one-stop owner service ecosystem, serving as a bridge between consumers and OEMs based on its digital capabilities. This enables traffic sharing, collaborative building of capabilities, open scenes, and win-win cooperation. JD Technology provides cloud services and digital infrastructure services, focusing on research and production processes, to offer production support services and industrial Internet upgrade solutions for the automotive industry. JD Logistics offers integrated supply chain solutions, enhancing supply chain efficiency and digitalization to reduce costs and improve service experiences. JD Industrial's Tai Pu Smart Supply Chain Solution focuses on digital procurement to achieve seamless integration of information flow, business flow, logistics, and capital flow, connecting suppliers and customers efficiently.
As a new type of entity enterprise integrating data and reality, JD will actively address changes and structural shifts in the automotive industry. Leveraging its years of experience in building a digital social supply chain infrastructure and advanced technological capabilities, JD aims to continuously optimize the automotive industry's costs, efficiency, and experiences. This will provide car owners with a seamless end-to-end new experience, creating greater value and accelerating the construction of a win-win ecosystem for the industry's sustainable development.
