On May 28th, at the "JD 618, Good and Affordable" launch conference, JD announced that this year's JD 618 will officially kick off on May 31st at 8 PM.
Jingdong's 618 Multiple Discounts and Fun Unveiled
Jingdong has always been committed to creating a consumer experience that is "abundant, fast, good, and cost-effective." This year's 618 event continues to prioritize this goal. In order to provide consumers with a "cheaper" shopping experience, Jingdong's 618 event this year not only offers daily billions in subsidies, cheap shipping for low-priced goods, and an additional 20 yuan subsidy for consumers. It also introduces large-value coupons for various categories, including a 650 yuan discount for iPhone purchases over 4000 yuan, a 100 yuan discount for clothing purchases over 1200 yuan, and a 100 yuan discount for fresh food purchases over 199 yuan, allowing everyone to enjoy the benefits.
Starting at 8 p.m. on May 31st, Jingdong's 618 event will launch different themed activities every day, ensuring that the joy of shopping runs through the entire 618 event. Every day brings affordability and fun.
On the evening of May 31st, JD's "Billion Subsidy Day" officially kicked off. While increasing subsidy efforts, all billion-subsidy products can enjoy a 12-month interest-free installment plan. The "Midnight Specials" column offers popular items at 50% off. On June 2nd, JD launched a new "2 Yuan Free Shipping Day," where a vast array of low-priced products from industrial belts in Baoding, Yiwu, Fujian, Guangdong, and more are eligible for free shipping. Additionally, there are millions of 2-yuan free shipping products available for a limited time. During JD's 618 Shopping Festival, hundreds of brand CEOs will appear in live streams, allowing consumers to interact face-to-face with them and negotiate prices directly. The live streams will also feature multiple rounds of red envelope giveaways, with popular items starting at just 1 yuan. On June 8th, during "JD PLUS Member Day," in addition to exclusive discounts on billions of products, JD will introduce exclusive super subsidies for PLUS members that can be stacked with other offers, providing extra savings. Throughout the 618 Shopping Festival, JD will also launch a wide range of high-quality, low-priced products across all categories to meet consumers' shopping needs for different life scenarios.
It is worth mentioning that this year, JD will collaborate with Hunan TV to create the "JD 618 Happy Night" event. During the event, there will be a mysterious grand prize available for one cent, a variety of physical prizes on display, as well as billions of red envelopes for everyone to enjoy. Consumers can fully experience the joy and enthusiasm of JD 618.
In addition to the mentioned promotions, during JD's 618 event, using JD Pay and Bai Tiao payment methods, customers can also enjoy instant discounts and up to 24 interest-free installments. Furthermore, JD will launch the "Enjoy First, Pay Later" feature, allowing users to place orders at zero cost and pay later.
Top-notch quality and service enhancements make JD's 618 truly "good and affordable."
During JD's 618 event, JD's professional procurement team goes deep into brand factories for direct sourcing, rigorously selects merchants, controls product quality from the source, ensuring consumers can truly achieve the vision of "buying good products affordably."
Moreover, JD offers a range of thoughtful services to enhance the consumer experience. During JD's 618 event, 97% of JD's self-operated products and 75% of third-party merchant stores support free returns and exchanges; nearly 50,000 JD self-operated food and beverage products, along with thousands of third-party food stores, offer a "no love, return" service; 82% of third-party merchant stores support late delivery compensation; 92% of third-party products, regardless of the amount, qualify for free shipping. Additionally, over 20,000 JD customer service representatives are on the front line, providing 24/7 uninterrupted service to ensure a seamless experience for users.
In May this year, JD Express has undergone a comprehensive upgrade, bringing everyone instant consumption services with "enjoying good products." During the JD 618 period, JD Express has teamed up with over 500,000 physical stores, covering more than 2,300 counties and cities, providing the fastest delivery experience with delivery in as fast as 9 minutes.
As an important part of ensuring the success of JD 618, JD Logistics has announced this year's operational initiatives. Building upon regular measures, JD Logistics will further enhance technology, products, services, transportation, and employee care in five key areas, solidifying its technology-driven integrated supply chain logistics core advantage to ensure consumers and merchants have a worry-free 618 experience.
This year's JD 618 will offer greater discounts, richer welfare activities, and more thoughtful specialized services to provide consumers with a shopping experience that is "abundant, fast, good, and cost-effective."
