On May 21st, influenced by the strong rise of domestically produced new energy vehicles, Japanese cars have been gradually declining in the Chinese market in recent years.
Data released by the China Passenger Car Association shows that in April this year, the market share of Japanese passenger cars in China dropped to 15.2%, hitting a new low since 2013.
In the top ten list of car series sales in April, only the Nissan Sylphy, a popular model, remains, with sales of 24,270 units in April.
As for models like Honda Civic, Honda Accord, and Toyota Camry from well-established Japanese brands, they have been squeezed out of the top ten list by domestically produced new energy vehicles.
Industry analysts point out that the lag of Japanese automakers in the field of new energy vehicles is the main reason for their declining market share.
As the Chinese automotive market transitions to new energy, Japanese automakers are gradually losing market appeal with their reliance on traditional fuel vehicles and hybrid models.
The decision-making of Japanese automakers in the field of intelligence has also failed to accurately grasp the preferences of Chinese consumers, leading to poor performance of Japanese cars in the Chinese market.
Furthermore, it's not just Japanese cars that are facing a downturn in the domestic market; German and American cars have also seen a significant decline in market share recently.
German cars saw their market share drop to 19% in April, while American cars dropped to 5.9%. For these joint venture brands, if they cannot quickly introduce popular models in the new energy field, the sales situation in the future may worsen.
