In April 2024, Jackson Yee's micro-movie "Memory Odyssey" made a grand debut. In less than 4 days after its release, the total online views exceeded 170 million. It topped the Weibo movie influence chart for three consecutive days. Simultaneously, it ranked second on the iQIYI platform's movie popularity chart, with users aged 19-24 accounting for nearly 44%. Its exceptional spread among young audiences is evident.
Note that the microfilm "Fantastic Journey of Memories," co-starring global brand ambassador Jackson Yee from Ninebot, has gained immense popularity due to a combination of Jackson Yee's influence and the film's core storyline.
As the global brand ambassador for Ninebot, Jackson Yee has attracted a large following of fans, laying the foundation for the success of Ninebot's microfilm; furthermore, the film's captivating narrative, revolving around a fantasy journey and featuring four distinct storylines, deeply embodies Ninebot's new brand attitude and philosophy of "fearless departure, marvelous present," resonating with young users' pursuit of beauty, courage, and a spirit of freedom.
Through the emotional and narrative-rich medium of microfilms, Company Nine successfully integrates brand philosophy, product features, and user emotions, bridging the gap between the brand and young users. This innovative approach breaks away from traditional marketing strategies, engaging users in a more interesting and vivid manner. The popularity of microfilms signifies Company Nine's successful branding strategy innovation, propelling their marketing efforts to new heights.
In addition to innovative marketing strategies, Ninebot Company has always adhered to the concept of innovative technology and design in product development, as perfectly exemplified in the microfilm "Memories of a Fantastic Journey." For instance, the exquisite visuals and meticulous cinematography in the film mirror Ninebot's ultimate pursuit of innovation in product design and detail refinement, showcasing the company's focus on innovative research and development and the determination to use innovative thinking in product creation.
Because Ninebot understands the younger generation better and is willing to engage deeply with young users, Ninebot's electric vehicle products are also highly favored by young people. For example, the latest Ninebot electric vehicle, the F2z, with a real range of 110 kilometers, caters to the long-range needs of everyone who seeks to "escape" the city and go camping or cycling in the outskirts over the weekend.
In addition to its ultra-long battery life, the Ninebot electric car F2z also features a top-of-the-line TCS traction control system, as well as mole control function, allowing it to handle more complex road conditions during outings, ensuring a safe journey for users. Smart technology is Ninebot's specialty, with the F2z electric car equipped with the RideyFun Air smart driving system and a brand-new dashboard. Simply start up and go, with a cruise control mode to help young people relax and enjoy a "seamless" travel experience, immersing themselves in the fearless joy of riding freely.
Both brand marketing and product performance reflect Ninebot's deep insights into user needs. As for sales specifics, the company's revenue in the first quarter of this year was quite impressive! According to financial reports, Ninebot's quarterly revenue reached 2.562 billion RMB, a year-on-year increase of 54.18%. Both domestic and international markets saw growth, with products like electric bicycles, balance scooters, skateboards, lawn mowing robots, and all-terrain vehicles performing well.
Therefore, the microfilm "Memories Odyssey" can go viral, thanks to the strong ability of Company Nine to create explosive hits. It's not just about innovative marketing strategies, but more importantly, it's about the innovation in various products. From marketing to products, everything is in place, showcasing Company Nine's brand new attitude and concept of "fearless departure, wonder now", creating products that truly understand users.
