Heard Midea is up to something again? Recently, Midea's key clients nationwide have been receiving invitations to the launch event for their new washing machine. The invitation, quite uniquely, comes in the form of a handkerchief embroidered with the words "There's No One Like Mom" along with patterns reminiscent of the ancient buildings of Huizhou. This unconventional invitation has stirred significant interest within the industry.
It is reported that in March 2023, Midea launched a hand-washing washing machine in Xidi, Huangshan. The product was a huge hit upon its release, becoming the phenomenon of 2023. Now, on the occasion of the one-year anniversary of the launch of the hand-washing washing machine, Midea has introduced a new washing machine, inviting customers nationwide to gather in Huangshan, in the ancient town of Chengkan, to continue the legend of the hand-washing machine.
According to reports, this new product not only continues the core functions of hand-washing but also brings surprises. While last year's theme for the launch event was "Hand-Washing Like Mom," this year's theme is "Mother is the Best in the World." Despite the continuous iteration and updates of the product, the mother's care remains unchanged.
Will Midea truly bring the most tear-jerking launch event in history in Chengkan, Huangshan, on April 23rd? What surprises and innovations will there be? Let's wait and see.
