While it may seem like everyone's attention is now focused on the automotive sector, the reality is that interest in the smartphone domain remains high. Particularly in the mid-range segment, with the likes of Redmi, OnePlus, and realme stepping up, the competition has intensified. However, what's unexpected is that iQOO has ventured into imaging within the mid-range market.
Although iQOO hasn't provided specific camera parameters, they've indicated that the iQOO Z9 Turbo will feature algorithms and features from flagship devices. These include fun fisheye camera effects, night mode algorithms, motion capture, 2X portrait mode, and more. Judging from the official sample photos released, the overall performance looks quite impressive. Typically, in the mid-range segment, people prioritize performance and battery life, with camera quality being just sufficient. It's rare for a brand in this segment to emphasize imaging capabilities. Surprisingly, the iQOO Z9 Turbo not only boasts powerful performance (with the Snapdragon 8s Gen3) and long battery life (6000mAh Blue Whale high-density battery), but also aims to compete for the best imaging capabilities in its class, even surpassing some of vivo's flagship features and algorithms.
Meanwhile, it has been officially confirmed that the Blue Heart XiaoV has also been decentralized, and it is fully supported across the board. Blue Heart XiaoV can generate text in real-time through voice, provide AI summaries, and much more. It's estimated that vivo's Blue Heart large model will also be decentralized, especially since some brands have already begun calling themselves "the first AI smartphone for young people" in this category.
Of course, what everyone is most concerned about is pricing. However, judging from the current strategy of the iQOO brand, whether there will be any surprises in pricing remains uncertain. Nevertheless, in terms of pricing, it is definitely highly competitive within the same category. iQOO currently boasts the best overall sales among the "three smalls" (iQOO, OnePlus, realme), with its sales even surpassing the combined sales of OnePlus and realme.
While iQOO keeps the anticipation high for the Z9 series, there's good news from Redmi as well. Wang Teng personally confirmed that the Redmi Turbo 3 continues to sell well, with the latest activation data showing daily sales of more than five times that of the OnePlus Ace 3. At the initial launch, it was over three times the sales of the OnePlus Ace 3V. One wonders what Li Jie from OnePlus might think upon seeing Wang Teng's statement.
