Recently, there's been word that aside from Apple's Mac lineup incorporating the company's artificial intelligence (AI) chips, the iPhone series is also set to introduce AI capabilities in the latter half of this year, aiming to further bolster iPhone sales.
According to CNMO sources, Apple plans to pair its new iPhone operating system with a chatbot, leveraging Google Gemini's AI technology. While Apple will introduce its own AI engine, it will primarily handle background tasks. Additionally, rumors suggest Apple is planning to unveil iOS 18 this year, aiming to make the iPhone home screen more customizable. If realized, this would mark the most significant update to the iPhone operating system in years, potentially attracting more consumers to the Apple ecosystem.
It's worth noting that according to the latest data from market research firms, Apple sold 17.41 million iPhones in February of this year, accounting for 18% of the global smartphone market share for that month. Samsung Electronics, on the other hand, sold 19.69 million smartphones, capturing 20% of the global smartphone market share. It appears that Apple is currently aiming to regain its lead over Samsung through AI.
Earlier, Apple's marketing chief, Joswiak, hinted at significant AI releases at this year's Apple Worldwide Developers Conference (WWDC), describing it as "Absolutely Incredible." Following the pattern set since 2020, this year's WWDC will remain open for app developers to participate online for free via the Apple website, with promises of "exciting new initiatives."
