In the midst of a slowdown in overall smartphone growth, iPhones have resorted to a "price reduction strategy." According to statistics, since the Chinese New Year promotional activities in 2024, the iPhone 15 series has seen multiple consecutive price reductions, with the price of the standard iPhone 15 model dropping below ¥4000. With price reductions of around ¥1000, consumers' attitudes have shifted from the previous "buy early, enjoy early" trend to a wait-and-see approach for discounts, making waiting for price drops the new normal for iPhone purchases.
Recently, a netizen shared their purchase of the iPhone 15 Pro Max 512GB version on JD.com, with a final price of ¥10,399, over ¥1000 cheaper than the official website price, marking another significant price drop.
Meanwhile, with the lengthening replacement cycle, the year 2023 saw a widespread trend in smartphones towards "bigger memory," propelled by the decrease in prices of upstream memory chips. Due to a prolonged contraction in demand for smartphones, the memory chip market has become severely oversupplied. Seizing this opportunity, smartphone manufacturers aim to stimulate consumer willingness to upgrade by offering "more for the same price." In this context, the price drop of the high-memory versions of the iPhone 15 Pro series is expected to effectively entice hesitant consumers.
Including this recent promotion, the prices of the iPhone 15 series have seen multiple significant drops, a rarity in the history of iPhones. On one hand, consumers are holding onto their phones for as long as 51 months, and on the other hand, they are becoming increasingly price-sensitive. Coupled with intensified competition in the smartphone market, the frequent price reductions of the iPhone 15 series have sparked a buying frenzy among consumers, prompting more of them to wait for lower prices and make their purchases when the price is right. Recently, there have been substantial price cuts on JD.com, so interested individuals can place their orders there.
