On March 14th, the price of iPhone 15 in China hit another record low as Apple took action once again.
It is reported that the Tmall Apple Store official flagship store has opened a trade-in service, allowing consumers to directly exchange their old devices for a new iPhone when placing an order.
Several authorized Apple stores, including China Mobile flagship stores, also support trade-ins, offering up to ¥1000 subsidy for the iPhone 15 series.
With this subsidy, the popular iPhone 15 128GB model can be obtained for as low as ¥4549 after the trade-in, marking a historic low price.
Prior to this, many netizens complained about Apple's official flagship store violating its "promise" during the "Double 11" event, lowering the price of the iPhone 15 by ¥200-¥300 in the last two hours, leaving early buyers very upset.
Many consumers who felt betrayed by Apple's pricing tactics demanded compensation.
Subsequently, an Apple flagship store customer service representative responded, stating that while there were indeed coupons available, they were issued by the platform and not directly provided by the store, and thus did not support price protection or compensation.
