On March 11th, it was reported by the media that NVIDIA's market value has soared to $2.19 trillion, narrowing the gap with Apple.
Market analysts believe that the increase in stock price reflects the company's growth potential. Although NVIDIA's revenue scale still cannot compare with Apple's, the positive signals emitted by the former outweigh those of Apple.
Currently, the iPhone not only lags behind in AI compared to the Android camp but also has been slow to follow up in the foldable screen aspect. There are leaks suggesting that Apple will postpone the release of its first foldable screen iPhone until 2026, later than internal expectations.
Data from Counterpoint Research shows that in the first six weeks of 2024, iPhone sales in China dropped by 24%, slipping from the first place last year to the fourth, overtaken by vivo, Huawei, and Honor.
For years, the iPhone in China has relied on brand appeal and user loyalty. Behind the decline in Apple's sales lies the weakening of its brand appeal, which may have longer-term implications for the company.
Nowadays, Apple's "ace" in salvaging its smartphone sales in China is price reduction. During the 2023 "Double 11" period, the iPhone 15 Pro Max, which had only been released for two months, saw a price reduction of over 1500 CNY.
In mid-January 2024, Apple's official website in China launched a limited-time promotion, offering up to 800 CNY off on selected products. During the "International Women's Day" period, the iPhone 15 series at the Apple Store Tmall flagship store saw a direct price drop of 1000 CNY compared to its launch price.
Some opinions suggest that although Apple has various marketing strategies including price reductions, it cannot solve the core problem of declining product competitiveness. If new products continue to underperform, its valuation may further deteriorate.
