Today, Apple has released the first beta version of iOS 17.5 for developers, which includes a new feature for developers in the EU region to allow users to download applications from their websites. Previously, Apple had enabled developers to promote their apps on alternative app stores in the European Union to comply with the Digital Markets Act in iOS 17.4. However, in March, Apple announced the addition of the capability for direct app downloads.
To offer app downloads within the EU region, developers must meet several criteria: be a member of the Apple Developer Program for at least two consecutive years, and have apps that have been installed for the first time on over one million iOS devices in the EU region. Additionally, they must undergo Apple's certification process and submit a transparent data collection policy.
Apple will provide authorized developers with APIs, enabling them to offer app downloads via the web. Apps downloaded this way can be backed up, restored, and updated. This marks Apple's first public support for downloading apps directly from websites. This implementation will allow apps like Spotify and Fortnite to be downloaded directly onto iPhones, provided the developers agree to Apple's terms.
Apps provided over the web will not be subject to any commission payable to Apple, but a core technology fee of 0.50 euros will be applied. Similar to other alternative app marketplaces, this option is only available within the EU region and only on iPhones, as stipulated by the DMA. Notably, these changes do not apply to iPads.
