The dynamics of the smartphone market have always been closely watched due to its indispensable role in people's daily lives, whether it's the release of new devices or updates to operating systems.
Looking ahead, with the continuous development and application of technologies such as 5G and AI, the changes in the smartphone market will be more pronounced, bringing forth more high-quality products and services.
However, looking back at 2023, the domestic smartphone market in China was particularly lively. Coupled with the authoritative report "Insights into the 2024 Chinese Smart Terminal Market" released by QuestMobile, it reveals the latest landscape of the Chinese smartphone market in 2023.
It can be said that after experiencing fluctuations for a period of time, the domestic smartphone market finally showed a positive trend of quarterly growth last year.
According to the published data, mainstream brands such as Huawei, Xiaomi, and Honor have emerged as leaders in the intense market competition, each leveraging its own strengths.
Among them, the Huawei Mate60 Pro topped the list with 12.832 million units activated, becoming one of the most popular smartphones in the domestic market last year.
This achievement is attributed to Huawei's comprehensive efforts in technological research and development, product innovation, and marketing, as well as the high enthusiasm of users.
In addition, models like the Huawei Mate60 and Mate X5 have also performed remarkably well, with an impressive cumulative activation number, further consolidating Huawei's leading position in the high-end market.
Huawei smartphones have garnered high popularity for two main reasons. Firstly, Huawei hasn't announced a new device featuring its Kirin processor for quite some time. The Huawei Mate60 series not only boasts the Kirin processor but also achieves a network speed of "4.99G". Coupled with the support of the HarmonyOS system, the performance is naturally excellent.
Secondly, the scarcity of Huawei Mate60 series phones at the beginning stimulated the psyche of many users, leading to frenzied purchases and selections. Moreover, the advantage of the system and ecosystem has become a key strategy for manufacturers to maintain user stickiness, which is also one of the strengths of Huawei smartphones.
Apart from Huawei phones, the Xiaomi 14 closely follows with 7.98 million activations, demonstrating strong market competitiveness and Xiaomi's robust capabilities.
The Xiaomi Digital Series has seen significant iteration over the past few years, especially the standard version, which brings a compact screen and a straight screen design.
Combined with the impressive performance of the Pangolin OS system and high overall material quality, this contributes to an excellent user experience.
Hence, Xiaomi phones can deliver such outstanding performance, enabling them to continue standing firm in the mobile market and even branching out into the automotive industry.
Additionally, the Honor 90 and X50 series have also performed remarkably well, with 6.164 million units and 5.757 million units respectively, making them highly anticipated new products in the market.
OPPO and vivo, as veteran players in the domestic smartphone market, are equally noteworthy. Models such as the OPPO Reno 11 and the vivo X100 have performed exceptionally well in the market, winning the favor of numerous consumers.
With 5.947 million units and 4.57 million units respectively, they have established themselves in the smartphone market, proving that it's not necessarily flagship phones that can achieve impressive results.
It's worth mentioning that the success of these brands lies not only in their precise grasp of market demand but also in their continuous innovation and pursuit of excellence in product philosophy.
In terms of strategies adopted by terminal manufacturers, we can observe significant effects from both downward penetration and upward advancement.
On one hand, by bringing flagship configurations down to the thousand-yuan range, manufacturers have successfully attracted more budget-conscious consumers, leading to an increased proportion of active models priced below 2000 CNY.
On the other hand, various brands are also continuously advancing towards the high-end market by constantly improving hardware configurations and optimizing system performance, thus appealing to mid-to-high-end users.
This is the rationale behind such a list, which also presents consumers with a different perspective when making their choices.
The final point to note is that major manufacturers are now intensifying their investments in system development and ecosystem construction to provide a smoother and more convenient user experience.
What are your thoughts on this? Feel free to reply and discuss.
