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Industry chatter suggests few imaging brands remain for Honor collaborations; Zhao Ming: Collaborations have offered Honor limited gains

Zhen Ting Mon, Mar 25 2024 09:00 AM EST

March 18 news, Honor CEO Zhao Ming responded to imaging collaborations on Weibo.

Zhao Ming said, "Many friends have joked saying that few imaging brands remain for Honor collaborations, and collaborations have offered us very limited gains. Honor will continue to benchmark against SLR imaging value propositions and continuously drive improvements in mobile photography." s_cf1a7496afb94d61b6a111f87eeddfd6.jpg The Honor Magic6 Ultimate Edition takes on DSLRs in four key areas:

1. Honor Eagle Eye Camera A next-level DSLR-grade camera that integrates the industry's leading technology to achieve the Long Overflow Integration Capacitor (LOFIC) technology. This enables photographers to capture stunning images under any lighting conditions, including with both bright and dark areas in the same frame.

LOFIC Technology This technology involves placing a high-density capacitor next to each photodiode in the image sensor, which collects the light electrons that would otherwise overflow and be lost due to saturation.

Results With LOFIC technology, the image sensor boosts the full well capacity of a single pixel from the traditional 30,000 to an impressive 270,000 – a nine-fold increase. This vastly enhances the sensor's tolerance to wide dynamic ranges.

2. Laser Radar Array The Honor Magic6 Ultimate Edition's laser radar array focus system is the first of its kind. It offers DSLR-level photography, capturing fast-moving objects with precision and clarity.

Zhao Ming's Statement "Honor is committed to pushing the boundaries in sports photography, and we invite everyone to experience the magic firsthand." s_3f0d8e75129043c9a6e1b0a4b34bdbcb.jpg