On March 27th, it was reported that iPhone sales in China plummeted by 24% in the first six weeks of 2024.
In response, Apple has stated its commitment to increase investment and focus on the Chinese market to tackle the intense competitive landscape.
With declining iPhone sales and heightened competition in the Chinese market, Apple is doubling its efforts to succeed in the Chinese smartphone market.
However, Apple also faces challenges in the Chinese market, including a challenging macroeconomic environment and competition from rivals like Huawei, especially following the substantial impact of Huawei's Mate 60 release.
Some experts point out the crucial timing of Cook's visit, as Apple needs China and China needs Apple.
Despite diversifying production to countries like India and Vietnam due to the pandemic, the majority of iPhone production and suppliers will remain in China.
Industry insiders state: "Given the current level of dependence of Apple's supply chain on China, it is impossible for Cook to shift production capacity elsewhere."
