On March 11th, HuoLaLa officially announced the rollout of its brand new app icon. Contrasting with the original design, the new icon boasts a livelier and more dynamic aesthetic. While retaining the traditional orange and white color scheme, the updated icon takes things a step further by enlarging the brand logo and integrating elements from various vehicle types, imbuing it with richer symbolism.
The highlighted rounded rectangle in the new icon is cut by rotating wheels, symbolizing continuous improvement. Different types of vehicles such as bicycles, motorcycles, and trucks represent the full range of vehicles offered by Huolala, covering from two wheels to 22 wheels. Each vehicle is tilted at a 10-degree angle, depicting a sense of speed, symbolizing Huolala's rapid response and fast delivery of goods. At the bottom of the user version app icon, the words "Cheap for all vehicles" further emphasize that Huolala has "all vehicles at affordable prices".
Currently, the icons of Huolala's user version, driver version, and moving company version apps have all been updated simultaneously in major app stores. As an internet logistics marketplace, Huolala aims to convey its service philosophy through the new icons, which is to provide users with more efficient, convenient, and affordable services, allowing users to "save time, worry, and effort".
Huolala is known as a platform for freight, moving, and errand services, integrating social transportation resources through a sharing model to build a convenient, technological, and reliable freight platform. With the support of mobile internet, big data, and artificial intelligence technologies, it achieves instant intelligent dispatching of various vehicle types, providing efficient logistics solutions for individuals, businesses, and enterprises. As of December 2023, Huolala's business covers 11 markets worldwide, including China, Southeast Asia, South Asia, and South America, with a total of 363 cities covered in mainland China alone. The platform boasts 900,000 active drivers and 12 million monthly active users.
