Recently, Apple announced that it will host a special online event on May 7, 2024, Pacific Time, to unveil new hardware products. As Apple's biggest competitor, Huawei has also decided to hold a new product launch event during the same period.
Huawei has officially announced that it will hold an "Innovation Product Launch Event" in Dubai on May 7, 2024. At that time, Huawei will unveil a variety of new products, including new wearable devices, a brand-new MateBook series of laptops, a new MatePad series of tablets, and a new self-developed tablet drawing software called "Born to Draw App."
Huawei's decision to take on Apple head-on is largely due to the gradual recovery of its supply chain, leading to an increasing market influence of its smartphone products. According to Canalys data, in the first quarter of 2024, Huawei shipped 11.7 million smartphones, capturing a 17% market share, ranking first, while Apple shipped 10 million smartphones, holding a 15% market share, ranking fifth. With Huawei expected to introduce more and more innovative products, the pressure on Apple is likely to grow.
