Tech Report by CNMO - April 8th
Today, CNMO has observed a significant shift in the global smartphone market landscape, with Apple's iPhone experiencing a 4% decline in global sales in February. The total global sales dropped from 18.1 million units in the same period of 2023 to 17.4 million units. This downward trend is particularly pronounced in some key markets, with varying degrees of decline observed in the United States, India, and China.
According to detailed data analysis from UBS, iPhone sales are facing a particularly tough situation in the Chinese market, with a year-on-year decline of 16%, reflecting the increasing competitive pressure from local brands such as Huawei, Xiaomi, Vivo, and OPPO. These brands, through technological innovation and strategic market adjustments, continue to squeeze iPhone's market share, with Huawei's performance particularly outstanding, nearly doubling its sales and demonstrating strong market competitiveness.
At the same time, the situation for iPhone in the Indian market is also becoming increasingly difficult, with sales declining by 13% year-on-year, posing new challenges for Apple CEO Tim Cook. Earlier, data from Counterpoint Research showed that in the first six weeks of this year, global iPhone sales plummeted by 24%, while Huawei's smartphone sales surged by 64% during the same period.
China, as a market of significant importance to Apple outside of the United States, has contributed approximately 20% of its global sales over the past decade. However, factors such as weak consumer spending and the rise of local brands are challenging Apple's leadership position in the Chinese market as never before. The success of brands like Huawei in technological innovation and localization strategies is gradually weakening Apple's long-standing dominant position in the Chinese market.
