On April 9th, the all-new generation of Huawei Smart Screen S5 was officially launched. Compared to its predecessor, the Huawei Smart Screen S5 has undergone a comprehensive upgrade in terms of product capability. With its 4K super projection leading the industry once again, coupled with AI camera, Honghu picture quality, self-developed Honghu chipset, and other enhancements, it has reshaped the family's smart entertainment center with leading intelligence advantages. For today's consumers, the television is no longer just a playback device in the home. It has gradually evolved into the gateway to smart living and the entertainment hub for the whole family, even seen as an extension of the smartphone with its screen magnified. A testament to this is the casting feature, whether it's casting videos from a smartphone or games, casting has become a frequently used function for TV users.
However, despite the strong demand from users, the past casting experience has not always been satisfactory — issues like unclear picture quality, unstable casting process, complex operations, and the need to search and download apps on the TV beforehand have undoubtedly raised the barrier to usage. What's even more frustrating is that even though a user may have purchased a subscription on their mobile phone, when casting to the big screen TV, the quality is limited to 480P. To enjoy 4K high-definition quality, an additional subscription for TV-exclusive membership is required.
Facing the increasingly diverse entertainment demands of consumers today, traditional live TV broadcasting is no longer sufficient. Therefore, to some extent, the quality of the casting experience on a TV can even affect consumers' desire to use it. Earlier, Huawei Smart Screen brought users the simplest and ultimate casting experience through its One-touch Casting feature. With the Huawei Smart Screen S5, Huawei has taken the casting experience to the next level, delivering industry-leading 4K Super Casting. The Huawei Smart Screen S5 has partnered deeply with content providers such as Bilibili, Youku Video, Tencent Video, etc., enabling seamless 4K screen casting without the need for searching, as the TV-side apps can be downloaded directly. With the small-screen membership on mobile, there's no extra charge on the big screen, and 4K content is automatically matched from the cloud, truly breaking the limitations of screen casting.
With the Huawei Smart Screen S5's 4K Super Casting, users can easily indulge in the exquisite and delicate visual effects brought by 4K Ultra HD, enjoying cinema-quality visuals at home.
Moreover, Huawei provides a highly convenient interaction method for super casting. Simply tapping the Huawei sharing icon on the smart screen remote with a Huawei phone enables seamless transition from small to big screen, making it easy for both elders and children to use. With just a light tap, short videos or movies being watched on the phone can be instantly cast onto the big screen, enhancing immersion and discouraging users from being glued to their phones.
Beyond the technical advantages of "ultra-clear" and "ultra-fast," Huawei Smart Screen S5's 4K Super Casting offers an experience that is "ultra-stable" and "ultra-smooth." It's crucial for a movie projection to maintain stability and smoothness throughout its two to three-hour duration for an optimal consumer experience. That's why Huawei Smart Screen S5 optimizes the efficiency of underlying data transmission, ensuring seamless projection for up to three hours without interruption. Even without an internet connection, it can swiftly screen cast with no delay.
Compared to competitors' 30fps frame rates, Huawei Smart Screen S5 achieves a remarkable 60FPS with the assistance of multiple patented technologies. This allows for three hours of continuous viewing without stuttering, highlighting exceptional audio-visual synchronization for a more enjoyable binge-watching experience.
The 4K super casting feature of Huawei Smart Screen S5 delivers unprecedented ultra-clear, ultra-fast, ultra-stable, and ultra-smooth casting experiences, turning every user into a "casting" aficionado in their living room, indulging in the ultimate viewing pleasure. Moreover, it successfully addresses the long-standing pain point of non-interconnected memberships between small and large screens, allowing users to enjoy large-screen benefits without additional fees while retaining their small-screen memberships.
With these advantages, it's fair to say that Huawei Smart Screen S5 stands out as the best casting TV in the mainstream market.
In terms of visual quality, Huawei Smart Screen S5 incorporates the self-developed Honghu Picture Quality technology. It supports 100% BT.709 color gamut, displaying 1.07 billion colors with smooth transitions and no interruptions or noise. With the Honghu clarity and smoothness, Huawei Smart Screen S5 supports 120Hz intelligent frame insertion technology and the highest support for 144Hz frequency doubling technology, achieving double the high refresh rate. Whether it's watching "Fast & Furious," the movie's visuals glide smoothly without trailing effects, ensuring a visually stunning experience. The Huawei Smart Screen S5 also features an AI camera, which enables skeleton joint recognition in scenarios such as AI motion-sensing games and fitness activities. This capability enhances the scientific aspect of users' exercise routines and ensures more precise motion recognition in interactive games. In children's mode, the AI camera can assist in distance detection and posture assessment.
Leveraging the robust intelligence recognition brought by the AI camera, it offers users a brand-new seamless family connectivity experience. Building a remote living room becomes effortless, breaking the limitations of phone calls only for urgent matters in communication among relatives and friends. During leisure time, users can easily activate the connectivity function, sharing life's moments on the big screen with loved ones. Paired with a 2.0 large aperture and 1080P high-definition video, video calls with distant parents feel like face-to-face interactions, enabling active participation in each other's lives. Moreover, Huawei Family Connectivity also supports high-definition video calls up to 1080p among various Huawei terminal devices, including smartphones, tablets, AI speakers, and AITO cars, enabling heartfelt communication with family anytime, anywhere. Summary:
As a "new species" in the television industry, Huawei has been actively breaking down the barriers between large and small screen ecosystems, driving the rapid development of the smart large screen industry. The debut of Huawei Smart Screen S5 brings 4K super casting, undoubtedly taking the casting experience to new heights, allowing every user to easily become a "casting" player in the living room and enjoy the ultimate fun brought by the large screen. In addition, the AI camera equipped with Huawei Smart Screen S5 brings users an unprecedented intelligent interaction experience; the 144Hz display quality also demonstrates extraordinary viewing effects.
Undeniably, the experiential revolution in the television industry is led by products like Huawei Smart Screen S5. Instead of just being intrigued, everyone can visit Huawei stores to experience firsthand the diverse smart entertainment brought by the "casting" player.