[April 18, 2024] The HUAWEI Pura 70 Series Pioneer Plan has officially kicked off, with four new models making their debut. Among them, the HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro went on sale at 10:08 am today as part of the pioneer launch, while the HUAWEI Pura 70 Pro+ and HUAWEI Pura 70 will officially go on sale on April 22nd. Earlier, Huawei announced the comprehensive upgrade of the P series brand to HUAWEI Pura, embarking on a new journey in a fresh manner. The all-new HUAWEI Pura 70 Series brings outstanding ultra-high-speed snapshot imaging experience, coupled with the brand-new "benchmark" fashion aesthetic design, creating a perfect fusion of pinnacle imaging, aesthetic design, and original style.
The HUAWEI Pura 70 series breaks through design boundaries with its avant-garde aesthetics, showcasing a new "benchmark" fashion aesthetic.
In its design, the HUAWEI Pura 70 series embodies avant-garde aesthetics, featuring a unique benchmark design outlined by a new triangular camera module, leading the way in innovative familial design language. The HUAWEI Pura 70 Ultra adopts the iconic star diamond pattern design, offering a choice of four colors: the elegant and romantic Chanson Green, the warm-toned Mocha Brown, the pure Star Diamond Black, and Star Diamond White. The HUAWEI Pura 70 Ultra is adorned with the exclusive XMAGE imaging logo and a lens embellished with a red ring, presenting a sense of high-end design artistry.
The HUAWEI Pura 70 Pro+ employs nano-texture technology to etch an orderly texture onto the glass back of the device, presenting a dazzling texture. The exclusive Light Weaving Silver color exudes a metallic luster reminiscent of light interweaving through architecture. Additionally, it's available in Elegant White and Phantom Black color options. The HUAWEI Pura 70 Pro embodies a minimalist and pure taste, coming in Feather Sand Black, Snowy White, and Roland Purple. Meanwhile, the HUAWEI Pura 70 bursts with vibrancy, offered in Feather Sand Black, Snowy White, Sakura Pink, and Ice Crystal Blue, showcasing youthful trends.
Innovative Rotating Telescopic Lens, Perfect Fusion of 1-Inch Sensor and Slim Body
The HUAWEI Pura 70 series is equipped with a new generation of Super Focus Imaging System. Both the main camera and the telephoto lens support ultra-high-speed capture. The HUAWEI Pura 70 Ultra main camera adopts an industry-first rotating telescopic lens structure. Through a rotating guide rail transmission system, the lens automatically extends during shooting, accommodating a 1-inch large sensor into a body only 8.4mm thick. Combined with a maximum F1.6 aperture, it achieves breakthrough light intake. Coupled with the XD Motion motion engine, whether capturing speeding race cars or magnetically levitated trains traveling at up to 300 km/h, the HUAWEI Pura 70 Ultra can perfectly freeze the moment, bidding farewell to blur and trailing, effortlessly capturing fleeting moments.
The addition of the new ultra-telephoto macro lens brings a lossless zoom range of up to 14 times to the HUAWEI Pura 70 series. The macro feature supports a closest focusing distance of 5cm and 35X macro zoom, allowing for clear capture of tiny details like flower stamens or delicate insect wings. With an F2.1 large aperture, it boasts powerful light gathering ability, enabling it to capture "invisible wonders" even in low light conditions, effortlessly exploring the microcosm. In terms of portrait photography, the HUAWEI Pura 70 series has also been upgraded to provide natural bokeh effects and intelligent perception of light and shadow skin tones, presenting portraits with a realistic texture under various lighting conditions.
The communication experience across all scenarios is upgraded, leading the era of satellite communication.
The HUAWEI Pura 70 series is equipped with dual-star satellite communication, supporting both TianTong satellite communication and BeiDou satellite messages. Beyond text and voice, the BeiDou satellite messaging feature of the HUAWEI Pura 70 series continues to evolve, now supporting the transmission of image messages. Even without ground networks, it efficiently conveys information, as a picture is worth a thousand words. Moreover, it supports satellite message editing and the creation of trajectory maps, providing more practical support for outdoor rescue scenarios. In weak signal environments such as subways, high-speed rails, and underground parking lots, the HUAWEI Pura 70 series' Intuitive Communication has been optimized for targeted improvements, ensuring users have stable and smooth communication experiences anytime, anywhere.
Experience the flagship-level versatility with perfectly balanced performance.
The HUAWEI Pura 70 series features a brand-new generation of ultra-clear Huawei Immersion Screens, ensuring clear visibility of screen content even in bright outdoor environments. Equipped with the second-generation Kunlun Glass, and the HUAWEI Pura 70 Ultra boasting Xuanwu Toughened Kunlun Glass, these devices are resistant to drops and scratches, providing reliable protection for the entire device.
The entire HUAWEI Pura 70 series has upgraded its charging architecture, achieving a perfect balance between standby endurance, fast charging speed, and device thickness. The HUAWEI Pura 70 Ultra comes with a 5200mAh battery, supporting 100W wired super-fast charging and 80W wireless super-fast charging.
Introducing HarmonyOS 4.2: Where Smart Meets Seamless
The HUAWEI Pura 70 series comes equipped with the cutting-edge HarmonyOS 4.2. Its interactive wallpapers allow users to personalize their designs with ease, capturing real-time changes in user focus to animate elements within the wallpaper, delivering a dynamic and entertaining interactive experience. With the new AI Photo Editing Master feature, image optimization becomes a breeze with functions like AI-based blemish removal. Thanks to the powerful knowledge integration capabilities of Huawei's PanGu Big Model, the Smart Little Artist transforms into your all-in-one personal assistant, offering more precise and professional responses.
The HUAWEI Pura 70 series pioneers are now on sale, pushing forward with determination.
As the inaugural product of the HUAWEI Pura series, the HUAWEI Pura 70 series pioneers are set to make a splash with their avant-garde aesthetic design, cutting-edge imaging technology, and robust flagship performance, offering consumers a whole new user experience.
