At 10:08 AM on April 18th, Huawei announced the "HUAWEI Pura 70 Series Pioneer Plan," with the Huawei Pura 70 Ultra and Huawei Pura 70 Pro pioneers going on sale, priced at 9999 yuan and 6499 yuan respectively. The other two models, Huawei Pura 70 Pro+ and Huawei Pura 70, will follow suit on April 22nd, also under the Pioneer Plan, priced at 7999 yuan and 5499 yuan respectively. As expected, this news immediately trended on hot searches, and the two newly launched models went "out of stock" within seconds of being available for sale.
Netizens joked about it, saying, "Huawei doesn't even need to hold press conferences anymore." Indeed, with just one official announcement, such remarkable achievements can be made. Such terrifying influence is something only Huawei can achieve.
In fact, three days ago, the news of the "P series upgrading to Pura" had already sparked widespread discussions. So, what deeper meaning lies behind the upgrade from P to Pura?
Huawei's P series: A steadfast dedication to imaging and aesthetics for twelve years
Before discussing Huawei Pura, it's necessary to first delve into the development history of the Huawei P series. In the fiercely competitive smartphone arena, the Huawei P series has remained evergreen, representing the most legendary and iconic high-end product line. In the minds of consumers, the Huawei P series epitomizes the pinnacle of design aesthetics in the smartphone industry, and its imaging prowess has long been the unreachable benchmark for the entire industry.
Taking mobile imaging as an example: from the stunning debut of the Ascend P1 in 2012, to the first dual-camera flagship P9 co-engineered with Leica; from the portrait photography of the P10 series, to the Leica triple-camera setup and Super Night Mode of the P20 series; from the periscope zoom architecture of the P30 series to the full-time, full-range ultra-clear imaging of the P40 series; from the super main camera and super zoom dual-camera setup of the P50 series to the XMAGE imaging system of the P60 series, which revolutionizes the convergence of light, realizing a full-chain upgrade of "optics, mechanics, and algorithms."
Looking back at the journey of Huawei's imaging technology revolution, it's evident that Huawei has always been at the forefront of the industry, leading the development trends of mobile imaging. From being the first to propose the concept of dual main cameras, to the earliest focus on portrait photography, the earliest introduction of ultra-wide-angle photography, and then the earliest use of large sensor, mobile imaging zoom, and telephoto, as well as the earliest investment in computational photography, and so on...
The road of Huawei's imaging technology revolution has seen every technology being a transformation and reconstruction of the optical system. Each iteration of Huawei's P series smartphones signifies a significant breakthrough in mobile imaging technology for the smartphone industry.
In terms of technological innovation and aesthetic design, the Huawei P series is also an industry leader.
For example, the classic metal ceramic and carved texture polishing brought by the Huawei P9 series, the industry-leading Aurora Gradient color introduced by the Huawei P20 series; the Sky Realm of the Huawei P30 series, the Frost Silver of the P40 series, and the ceramic back cover resembling artwork used in the P40 Pro +; the new solid colors inspired by nature and the dynamic color matching with millisecond-level electro-optical dimming technology introduced by the Huawei P50 series, and even the P50 Pocket Art Custom Edition, presenting 3D relief on the phone; the Huawei P60 series pioneered the "Ning Guang Mother-of-Pearl" process, achieving natural textures like natural pearl mother-of-pearl, making every Coco White unique.
Huawei's unique insights into American aesthetics and mastery of color are evident in every Huawei P series smartphone. It's Huawei's years of accumulated expertise in the field of tech aesthetics and its distinctive aesthetic sense that have allowed the Huawei P series to establish its own flagship aesthetic DNA. Each generation of products sets the benchmark for aesthetic flagships, leading the entire industry in contemplating and following aesthetic design.
In the Huawei P series, we can clearly see Huawei's evolving understanding of high-end aesthetics and its ultimate exploration of mobile imaging. As Yu Chengdong stated in the official announcement video: the history of the P series is the history of mobile imaging and the evolution of tech aesthetics. Clearly, as Huawei climbs to new heights, the Huawei Pura 70 series is bound to stand at a new starting point, inspiring more innovative ideas and creating a perfect blend of peak imaging, aesthetic design, and original style with a fresh attitude and imagination.
Huawei Pura 70 Series: Pursuing the Heart, Moving Forward with Determination
The slogan for Huawei's new Pura series, Solgn, is "Pursuing the Heart, Moving Forward with Determination."
For the P series, now known as Pura, what is its "heart"? In the author's view, the "heart" of the P series lies in its unwavering pursuit of technological aesthetics and pinnacle imaging for over a decade.
Literally, the term "Pura" embodies purity and simplicity, aligning perfectly with Huawei's consistent design philosophy of sophistication, perfection, simplicity, and purity. Through this new Pura series, Huawei aims to convey a purer, high-end product experience to consumers, fulfilling their expectations of a perfect fusion of technology and art.
The "Chasing the Heart" in the HUAWEI Pura series slogan signifies that Huawei's Pura series will always adhere to its original intention, continuously striving to create the most captivating designs and the most breathtaking imaging experiences. From the beauty of design to the beauty of imaging, Huawei will present the ultimate on every Pura series phone, both now and in the future. "Moving Forward with Determination" indicates that Huawei will continue to push the boundaries of technological aesthetics and intelligent imaging, leading the industry forward through imagination-powered innovation and relentless pursuit of excellence.
In its all-new Huawei Pura 70 series, Huawei once again leads the way in technological aesthetics with its unparalleled innovation.
Take the imaging capabilities of the Huawei Pura 70 Ultra, for instance. It introduces a rotating telescopic lens structure design, a 1-inch large bottom sensor, 1-inch sensor shift stabilization, F1.6 variable aperture, and more. Each of these technologies is formidable on its own, but Huawei has integrated them all into one smartphone, illuminating the four pillars of mobile imaging technology!
Moreover, Huawei has achieved IP68 dust and water resistance, along with support for satellite calls, BeiDou satellite image messages, and access to the Pan Gu Big Model. With such terrifying innovation, Huawei can confidently claim the top spot, leaving no room for rivals.
Building upon this strong product foundation, Huawei once again showcases its outstanding craftsmanship and innovation. The Huawei Pura 70 Ultra introduces unique design elements like woven grid patterns and starburst textures, along with the application of high-end embroidered embossing techniques. This fresh design approach gives the Huawei Pura 70 Ultra a visually distinctive and artistic appeal.
While ensuring cutting-edge internal configurations, the Huawei Pura 70 series maintains an aesthetic balance, achieving a perfect fusion of technology and art. This is the essence of the Huawei Pura 70 series – pursuing its core values and forging ahead.
Finally,
To pulsestacks, the upgrade from the P series to the Pura series represents a fresh interpretation of Huawei's P series brand philosophy.
Within Huawei's smartphone lineup, including the Mate series, nova series, and others, each name embodies the characteristics and positioning of its respective series. For example, standing alongside the high-end flagship Mate series, which symbolizes companionship and assistance, perfectly complementing the tone of each Mate product. The nova series represents new stars, symbolizing the vitality and vigor of the younger generation, aligning perfectly with the youthful demographic it targets.
This upgrade to "Pura" not only redefines the brand identity of the previous P series but also infuses the series with more depth and soul. As some netizens have pointed out – upgrading to "Pura" is also aligning with Mate and nova in terms of "granularity."
In conclusion, this brand upgrade signifies Huawei's steadfast pursuit of ultimate aesthetics and pure intent, indicating significant advancements in imaging technology innovation and aesthetic expression. As Huawei's Executive Director and CEO of the Consumer Business Group, Richard Yu, puts it: "Great progress in technology, art, fashion, and other fields comes from imagination. We use imagination to inspire creativity and lead fashion with a unique style. Huawei Pura, pursuing our core values, forging ahead!"
Let's look forward to Huawei Pura continuing the legendary saga of the P series, creating even more surprises along the way!
