Celebrating its 12th anniversary, the Huawei P Series has transformed and upgraded comprehensively with the Huawei Pura 70 series marking the most successful launch in its history.
On April 18th, amidst high anticipation from fans and netizens, Huawei finally announced the Pura 70 Series Pioneer Program. The Huawei Pura 70 Ultra and Huawei Pura 70 Pro went on sale at 10:08 AM as part of this initial release. The Huawei Pura 70 Pro+ and Huawei Pura 70 will meet consumers a week later, on April 22nd.
Despite many consumers having braced themselves, the overwhelming popularity of the Huawei Pura 70 series still came as a shock. The new model sold out online within just a minute of its launch, and long lines reappeared at numerous Huawei stores offline.
Photos from the scene show that as early as this morning, crowds had already gathered at many Huawei stores, with countless users eager to be among the first to get their hands on the Huawei Pura 70 series.
This scene reminds many of the frenzy that marked the launch of the iPhone years ago. However, unlike Apple, which announces release dates in advance, Huawei opted for a surprise "stealth launch." Clearly, Huawei's fully upgraded "Beautiful" series is outperforming Apple today.
After 12 years of development, the P series has become one of the most influential products in the high-end smartphone market. This might seem coincidental, but it was inevitable.
Twelve years ago today, on April 18, 2012, Huawei launched the first generation of its P series, the Ascend P1. It marked a turning point for domestic high-end smartphones, with a distinctive design identity, a unique aesthetic language, and rapid advancements in mobile photography that began to challenge foreign brands.
The history of the P series mirrors the evolution of mobile imaging and technological aesthetics. Looking back over the past twelve years, we can clearly see the dual beauty of Huawei's achievements: the beauty of design and the beauty of imaging. Huawei has consistently pushed the boundaries of technological aesthetics and smart imaging, creating milestone after milestone with its flagship P series smartphones.
For a long time, the Huawei P series has represented the pinnacle of domestic smartphone technology and mobile imaging, masterfully blending the two in a way that stands unrivaled among competitors. This fusion of leading-edge design and continuous innovation in imaging technology is why many users remain loyal to the Huawei P series—not just for its trendsetting aesthetics but also for its commitment to advancing and exploring imaging technology.
Throughout the development history of the P series, each generation reflects Huawei's unique thinking and embodies the best interpretation of Huawei's "smart imaging and technological aesthetics flagship" evolution - leading both the forefront of the mobile phone industry in fashion design and constantly breaking through the pinnacle flagship imaging in mobile photography.
In terms of aesthetic design, each generation of the P series has the most stylish appearance and color scheme of the year, leading the industry trend as soon as it is released.
From the foliage green of the P10, the aurora of the P20, the red tea orange and sky realm of the P30, the frost silver of the P40, to the ripples and cocoa tea gold of the P50. Last year's P60 also gave each phone a unique texture - rococo white, truly making your phone your own. The P60 Art artist custom edition even redefines the concept of the phone's rear module, reshaping the phone lens module with irregular curves, refreshing the height of phone design aesthetics.
In terms of imaging experience, each generation of the P series is at the forefront of the times. In 2016, the Huawei P9, the world's first dual-camera phone equipped with Leica lenses, laid the foundation for the P series imaging flagship, ushering in the era of multiple cameras; the subsequent Huawei P20 series super night scene broke the light restrictions, and the Huawei P20 Pro brought "night vision" like powerful night shooting capabilities.
The Huawei P30 released in 2019 further broke through, with 50x zoom breaking the distance limit and adding a ToF lens, achieving incredible 5x optical zoom, 10x hybrid zoom, and 50x digital zoom capabilities. In 2020, the Huawei P40 series redefined the "zoom" of mobile imaging, integrating technology and aesthetics, bringing comprehensive progress in all aspects, both the pinnacle of imaging and the benchmark of mobile imaging.
The P50 series focuses on the essence of photography, reaching the pinnacle of mobile imaging, integrating the four major disciplines of "light, machine, electricity, and calculation" into one, and creating its own Huawei XMAGE1.0 system. Continuously breaking through in terms of color and image quality, it pioneered "computational optics" to break free from the shackles of optical lenses, and the "original color engine" that simulates human eye perception, achieving unprecedented imaging strength.
The Huawei P60 series debuts with the Super Clarity XMAGE Imaging System, which upgrades the entire mobile imaging optical system architecture. With the Super Clarity Night Vision Telephoto System, it once again scales the summit of mobile imaging, achieving a "revolution of light" and delivering a revolutionary imaging experience where "darkness is not feared from afar, and distance is not feared in darkness." Meanwhile, building upon the original colors of XMAGE, the Huawei P60 series introduces new vivid and vibrant styles, presenting two distinct tones that are both unique and satisfying for users' creative expression.
Twelve years mark an era. After twelve years of development, the P series now evolves into the Huawei Pura series, not only summarizing the perfection of the past twelve years but also embarking on a new journey toward greater heights.
In the author's view, this upgrade signifies a successful brand evolution for the P series. The Huawei Pura series now stands alongside the Huawei Mate series, representing the mature phase of the P series and forming the dual flagship layout of Huawei's straight-board lineup. This is the best timing.
Of course, continuous breakthroughs in product capabilities are the core foundation of brand evolution. The Huawei Pura 70 series breaks away from traditional geometric shapes like squares and circles in its visual design, combining three-dimensional geometric lines with imaging modules to create a unique compass-like design. This establishes a new family design language and leads the aesthetic trend of high-end smartphones.
On the body of the Huawei Pura 70 Ultra, we can witness a brand-new iconic starlight texture design, as if capturing the sparkling moment of starlight in the night sky, immortalized in the hands of the user, once again achieving a high integration of modern technology and artistic aesthetics.
Furthermore, the Huawei Pura 70 Ultra continues to push the boundaries of industry craftsmanship by adopting the high-end embroidery and embossing technique for the first time. The starlight texture on the back of the device is created through a series of extremely fine and densely arranged lines embossed on the surface. The width of each fine line and the distance between them are both less than 0.5mm. Multiple high and low relief patterns are distributed within each millimeter, enhancing the sense of quality and style. The back of the device is covered in premium leather material, maximizing the restoration of a delicate and skin-friendly texture.
Moreover, Huawei's exclusive XMAGE imaging logo, akin to the iconic exclusive accessory in haute couture, elegantly showcases the unique sophistication and taste of the phone. Paired with the exclusive lens accented with a red ring, every moment of capturing a photo is filled with a sense of ceremony.
Although it's widely known that each generation of the P series brings image upgrades as a "reserved program," the Huawei Pura 70 series still demonstrates its determination to surpass itself, once again proving through imaging that innovation knows no bounds.
The Huawei Pura 70 series builds upon the P60 series, enhancing portrait, low-light, zoom, and video capabilities for an improved shooting experience.
Featuring a next-generation Ultra Clarity Imaging System and high-precision sliding rail-guided motor, the Huawei Pura 70 series introduces advancements in portrait, low-light, zoom, and video capabilities. The telephoto lens boasts the industry's largest F2.1 aperture, ensuring clear image quality even in fast-paced zoom photography.
The Huawei Pura 70 Ultra introduces the industry's first rotating telescopic lens structure. It features a 1-inch large sensor and the largest F1.6 physical aperture among 1-inch sensors, delivering the greatest light intake for a main camera in the industry. Coupled with the XD Motion engine, it achieves the fastest capture speeds, earning the title of the new generation "King of Capture Speed." It can freeze moments at speeds up to 300 km/h, effortlessly capturing high-speed racing cars and maglev trains. Additionally, thanks to the inclusion of a super-telephoto micro-focus lens with a long travel slide focus and the industry's largest F2.1 aperture for periscope telephoto lenses, it offers superior light-gathering capabilities and enhanced telephoto image quality, achieving ultra-clear images across all focal lengths.
Not only that, the Huawei Pura 70 series has undergone a comprehensive upgrade in portrait photography capabilities, with intelligent perception of light and shadow, blurring, skin texture, and skin tone. It also supports super spotlight video and high dynamic night scene video shooting, capturing dynamic high-definition images even in pitch-black darkness.
On the system side, the Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, bringing a more enjoyable, intelligent, and smooth flagship experience. With the further enhancement of the Beidou satellite system, it now supports sending picture messages, where a picture is worth a thousand words. The entire series supports AI remote control, intelligent payment, and is integrated with the Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.
In recent years, the "vanguard" of domestic Android smartphones in the high-end market is often heard, but breakthrough technologies in the industry can only be seen on Huawei's flagship smartphones. Huawei is truly capable of competing with Apple in the high-end flagship market.
In the domestic arena of high-end smartphones, the Huawei P series has always been the most unique presence. Its emergence has given users a profound understanding of both technology and beauty, and they are willing to pay for it, greatly expanding Huawei's user base. Through continuous pursuit of imaging technology and fashionable appearance, it has repeatedly stood out and achieved great success.
From its inception, the Huawei P series has had a far-sighted vision and has led the aesthetic trend of domestic smartphones with its own strength, at a time when domestic smartphones were still pursuing the notion that "no design is the best design." At the moment when mobile phone imaging is reaching its peak, it is paving a unique path in imaging with comprehensive systematic capabilities.
The Huawei Pura 70 series, encapsulating Huawei's latest aesthetic design and breakthroughs in imaging technology, is set to be the most anticipated flagship smartphone of 2024. Its launch marks another milestone in "Huawei-style innovation," reshaping the high-end smartphone market landscape while infusing new vitality into the Chinese mobile market. It stands not only as the new generation leader in comprehensive imaging capabilities but also as the pinnacle of mobile aesthetic innovation. It represents the best interpretation of Huawei's ongoing evolution in "smart imaging and technological aesthetics" and a solid promise to millions of Huawei users.
Undoubtedly, once the Huawei Pura 70 series hits the market, it will engage in more direct competition with Apple, aggressively vying for a greater share of the high-end smartphone market. With this, Huawei's golden trio of the Pura, Mate, and nova series has fully evolved, signifying a reshaped landscape in the premium mobile market.
Finally, for longtime users of the P series, it’s time for an upgrade.
