On May 24, 2024, the Huawei Pura 70 Bold Fashion Night took place in Shanghai. With shining stars and dazzling brilliance, the Bold Fashion Night created a grand event blending technology and fashion. Centered around the unique star pattern design element of the HUAWEI Pura 70 Ultra, the venue featured numerous interactive photo spots and product experience areas, showcasing a sense of style and sophistication. Celebrities sparkled at the event, with Huawei Consumer Business Group CEO He Gang, HUAWEI Pura 70 series fashion ambassador Ni Ni, as well as Wan Qian, Shan Yichun, He Chaolian, Hu Yitian, Gao Weiguang, Zhang Yifan, Guo Xiaoting, Zhu Xudan, Kong Xueer, and Chang Huasen among many guests gathering at the ceremony to experience the charm of tech aesthetics and powerful imagery together.
That evening, Huawei's Terminal BG CEO He Gang stated: "Pura is a new beginning, pure and unique; it is a style that presents modern simplicity in a more elegant way; it is a spirit that rejects the ordinary and constantly pursues excellence. This precisely represents our pursuit of ultimate design aesthetics and ultimate imaging capabilities, bringing consumers a better experience at heart." This year marks the 12th anniversary of the Huawei P series, officially upgraded to HUAWEI Pura. This time, it is not just a renewal of the product name; from leading technology to brand upgrade, HUAWEI Pura boldly imagines and explores unseen beauty; with a pioneering perspective, it opens up a whole new vision. While inheriting the wisdom of imaging and technological aesthetics, HUAWEI Pura integrates original style into its brand connotation, condensing endless imagination and creativity, continuously leading the fashion trend.
As the first product of the HUAWEI Pura series, the HUAWEI Pura 70 series stands out with its distinctive design. Visually, the HUAWEI Pura 70 series breaks away from traditional geometric shapes, combining three-dimensional geometric lines with triangular image modules to create a highly recognizable design language. The HUAWEI Pura 70 Ultra, in particular, features a star pattern design and high-definition embroidery embossing technology, achieving a fusion of modern technology and artistic aesthetics. It leads a new trend in the aesthetics of technology, embodying the brand spirit of the HUAWEI Pura series, "following one's heart and forging ahead with determination."
Recently, Huawei's XMAGE Co-Creation Program for imaging was officially launched. At the event, He Gang further explained the core spirit of Huawei's exclusive imaging brand XMAGE: "As Huawei's exclusive imaging brand, XMAGE is the essence of Huawei's continuous innovation in the field of imaging and a commitment to ongoing breakthroughs in the future." The HUAWEI Pura 70 series boasts outstanding imaging capabilities, with the HUAWEI Pura 70 Ultra featuring the industry's first retractable camera. The series supports ultra-high-speed snapshot functions, allowing users to capture fast-moving objects and effortlessly handle daily street photography for fashionistas. This enables more people to capture their own life moments anytime, anywhere with their phones and experience the unique charm of aesthetic moments.
In addition, HUAWEI Pura 70 series fashion ambassador Ni Ni shared the story behind the Pura 70 series on site. Ni Ni said, "The significance of images lies in these moments captured by images, which will gradually enrich our lives and become the driving force that supports each of us to move forward resolutely in life. The camera function of this phone has also brought me many surprises. Features like flash, zoom, and macro allow me to explore and capture beautiful moments."
In April this year, the Pura 70 series made its official debut. With its unique design concept and stylish appearance, it has garnered widespread praise from consumers. The hosting of the Sharp Fashion Night not only explores and innovates in event formats but also meticulously designs the event scene to effectively interpret the brand spirit of "moving forward with determination." Some attending guests expressed that the avant-garde fashion show showcased the product aesthetics to the fullest, providing a dual enjoyment of visual and sensory experiences for the audience. The interactive photo zones in different areas not only presented the product's aesthetic elements but also deepened the understanding of the intrinsic value of the Pura 70 series for more people. In the future, Huawei will continue to uphold the original intention of "consumer-centricity," stimulate creativity through innovative technology, and inspire endless possibilities for the world.
