[Mobile China] Over the past month, although Huawei has not officially announced any news about the P70 series, rumors about it have been rampant in the industry, even trending multiple times, prompting countless netizens to jest that the "Pioneer Plan" is simply to make them go crazy first. With the recent release of the HarmonyOS Spring New Product Launch, Huawei unveiled the latest developments in the HarmonyOS ecosystem and officially announced the news related to the P series today. However, this "P" is not the same as the previous "P".
On April 15th, Huawei's Terminal Company officially released a teaser video, announcing the upgrade of the HUAWEI P series to the HUAWEI Pura series, signaling a fresh start. In the video, Huawei's Executive Director, CEO of the Terminal BG, and Chairman of the Intelligent Automotive Solutions BU, Yu Chengdong, stated that in 2012, they launched the Huawei P series smartphones, and over the past 12 years, countless consumers have used their products, capturing numerous wonderful moments. The greatest capability of humanity is imagination, and great advancements in fields like technology, art, and fashion stem from imagination. They use imagination to stimulate creativity and lead fashion with a unique style. HUAWEI Pura, chasing the heart, forging ahead with determination.
What does "Pura" mean?
At the outset of the upgrade, many netizens might not fully understand why the catchy P series is being changed to the Pura series. It not only incurs a learning curve but also might not be particularly easy to remember. However, upon comparison, the Mate series consists of four letters, as does Pura, which adds a level of symmetry. As for consumers, personally, I believe that in subsequent communication, a considerable number of consumers will continue to abbreviate it as the P series, while others will use Pura. Of course, the complex pronunciation might pose a challenge for Yu Chengdong, and by then, his English skills will once again steal the spotlight at the press conference.
I also asked Wenxin Yiyu what "Pura" means. One is a name, and the other is Spanish for "pure" and "beautiful," similar to "Pure." Moreover, Wenxin Yiyu has already introduced the Huawei Pura series, aimed at creating unique and modern aesthetic designs. Some may wonder if this means the Pura series emphasizes aesthetics more than imaging. In fact, the birth of Pura is to further enhance both aspects, not favoring one over the other.
The upgrade from the P series to the Pura series also reminds me of Huawei's launch of a brand new imaging brand, Huawei XMAGE, on July 2, 2022. Huawei XMAGE represents Huawei's accumulation, practice, and creation in the field of mobile imaging, refined and summarized to signify Huawei's leading and mature mobile imaging technology. This series further condenses Huawei XMAGE and delves deeper into aesthetics.
What is the essence of pursuit?
In today's preheating video, "pursuit of essence" is undoubtedly a frequently mentioned phrase. Many might wonder, what is the essence of pursuit? It actually stems from the word "Pura" itself—pure and beautiful. Pure represents the ultimate in technology and experience, while beautiful signifies the relentless pursuit and exploration of beauty by both the P series and the Pura series. This is what Huawei is pursuing at its core.
This time, alongside the official announcement of the Pura series upgrade, Huawei also released another video. The triangular theme highlights the design of the Pura70 series imaging module, which is basically consistent with previous exposures. Each angle of the triangle is sharp, perfectly in line with the theme of "striving forward." Moreover, since a triangle has three angles, could this be hinting at a triple-camera design for the Pura70 series? All will be gradually revealed in the coming days, and let's look forward to it.
"Moving forward" is the theme for many brands
In this prelude, Huawei also mentioned the phrase "moving forward," which can be considered the main theme for many brands this year. Those familiar with Xiaomi's cars are likely not strangers to this phrase, as it has been mentioned multiple times, symbolizing progress towards a new era of intelligence and the vast world beyond. Let's move forward together towards the broad horizon of the Chinese new energy vehicles!
