On April 16th, Huawei announced the upgrade of its P series, renaming it the Pura series, and released a promotional video for the new Huawei Pura 70 series.
Industry insiders indicate that the Huawei Pura 70 series is poised for release in the near future.
Shenzhen Telecom has launched the pre-order campaign for the Huawei Pura 70, offering two options: zero-cost reservation and blind reservation for 100 CNY. Successful reservations grant users priority access to purchase the device, while those unsuccessful receive a full refund of their deposit.
The Huawei Pura 70 series features a distinctive triangular camera module design, including the Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra models, aiming to set the benchmark for the annual flagship in imaging.
The standard version is equipped with the OV50H sensor, boasting 50 million pixels and variable aperture support, while the Ultra version features the Sony IMX989 sensor, also with 50 million pixels and variable aperture functionality.
The upcoming Pura 70 series is highly anticipated in the industry. Ming-Chi Kuo predicts that if there's strong demand for replenishing smartphone inventory, P70 shipments could increase by 230%, reaching 13-15 million units; even with a slowdown in demand, a growth of 150% to 10-12 million units is expected.
