The history of the P series is the history of mobile imaging. On the 12th anniversary of the birth of the P series, Huawei, with a deep understanding and future planning for mobile imaging, sets off once again.
From the emergence of the concept of mobile imaging to its gradual growth, becoming the main way for millions of users to record life, Huawei has always played a crucial role as a leader.
Today, as the industry is caught up in a frenzy of piling up hardware, competing on image quality, and bundling traditional imaging brand styles, we clearly see that homogenized hardware stacking and algorithm optimization cannot truly widen the gap in imaging strength among brands. More importantly, specific imaging styles have become difficult to meet consumers' personalized needs.
From a higher perspective, contemplating the future direction of mobile imaging is not only Huawei's responsibility as a leader but also its mission.
Huawei's imaging XMAGE adheres to long-termism, leading ten trends shaping the future direction of mobile imaging.
How will mobile imaging evolve in the future? At the 2024 Huawei Imaging XMAGE Brand Night, Huawei Terminal BG CEO He Gang, Huawei Terminal BG CTO Li Xiaolong, Vice Chairman of the Ninth China Photographers Association Chen Xiaobo, Chinese director, cinematographer, and Vice President of the China Society of Cinematographers Zhao Xiaoding, and many other guests gathered to discuss the future development of mobile imaging.
At the event, Huawei unveiled its plan for the next decade in the field of mobile imaging - the Huawei XMAGE Co-Creation Plan. Huawei will invite experts from various fields to become Huawei Imaging Consultants, leveraging the power of technology and art to drive innovation and establish XMAGE as the ultimate visual symbol at a glance. Additionally, Huawei will continue to invest in the development of mobile imaging culture and promote visual culture.
Looking to the future, XMAGE is shaping the future of imaging with its "Top Ten Imaging Trends," which include miniaturization of imaging systems, perfect integration of capturing and clarity, breaking the quality boundaries with low-light and telephoto capabilities, what you see is what you get, immersive dynamic imaging, exclusive imaging styles, a personalized content creation platform based on HarmonyOS, imaging creation empowered by AI and large models, multi-camera multi-modal capabilities, and edge-cloud collaboration, building the imaging power of the future. The Huawei Pura 70 series, equipped with the XMAGE imaging system, marks the beginning of the next decade in the field of mobile imaging.
With the help of hardware technological innovations such as the super spotlight imaging system, variable aperture and large aperture, and sensor shift stabilization, the Huawei Pura 70 series achieves hardware miniaturization, cramming powerful imaging components into a slim body. Combined with industry-first XD Motion motion engine, XD Fusion Pro high-quality engine, XD Optics computational optics, and other software algorithm upgrades, the series seamlessly combines capturing details and clarity. Additionally, the Pura 70 series introduces new features like ultra-high-speed snapshots, super spotlight macro telephoto, lifelike portraits, and AI photo editing, continuously pushing boundaries in high-speed imaging, low-light photography, telephoto image quality, realistic visual experiences, personalized and intelligent creativity. The Pura 70 series equipped with the XMAGE imaging system will serve as a new starting point, leading the next decade in the field of mobile imaging.
From innovative imaging technology to cultural elevation, Huawei's XMAGE imaging sets a new trend in mobile imaging.
At the 2024 Huawei XMAGE Brand Night event, a selection of works from the "Warm World" XMAGE global tour were also showcased. These pieces, captured by Huawei smartphones from around the world, displayed precious moments of warmth, tranquility, and brightness to the audience, along with the genuine emotions and stories of people in their everyday lives.
Looking to the Future - ?ucja Markowska - Stefan?ska - Poland - HUAWEI P30
With the advancement and development of mobile imaging technology industry, major smartphone brands have discovered that the traditional technology and experience in the imaging industry are no longer sufficient to meet the demands for further breakthroughs in new era imaging technology. Therefore, Huawei took the lead and officially launched a brand-new mobile imaging brand - Huawei Imaging XMAGE in July 2022.
The birth of XMAGE not only signifies Huawei's leadership and maturity in mobile imaging but also represents continuous breakthroughs and commitments. XMAGE marks a milestone moment in the branding of mobile imaging, establishing a technological paradigm for future mobile imaging from the dimensions of optics, mechanics, electronics, and algorithms, staying ahead of the curve. Furthermore, XMAGE delves deeper into the emotional aspect of mobile photography, encouraging users to capture the beauty and joy of life with their phones, expressing fleeting yet precious emotions.
XMAGE advocates using images to showcase the warmth of life, the beauty of humanity, and the power of positivity. These pure, universal emotions and values form a common visual culture worldwide. Through global image competitions, exhibitions, community events, and more, Huawei spreads the power of images, fostering cultural exchanges and creating a global impact.
Recognition from users worldwide proves that Huawei continuously enhances its multidimensional technical capabilities, refining its unique visual style over the long term. By grasping strength and building capacity, Huawei follows its own path, which is the right direction.
Now, XMAGE's "Power of Images" undergoes a new upgrade, evolving from optics, machinery, electronics, and algorithms to software, hardware, core, and cloud. With cutting-edge image technology and experiences, it sparks consumers' imagination, creativity, and appreciation, allowing each image to convey a sense of power beyond the surface. This evolution solidifies XMAGE as Huawei's accumulated image expertise, establishing a new era in mobile imaging.
At the end
If technological innovation and ultimate experience are the foundation for Huawei's XMAGE imaging to drive the development of mobile imaging, then the establishment of a high-end imaging culture is the catalyst.
Shifting focus from product performance to user needs, Huawei has begun to emphasize the humanistic aspect of mobile imaging, striving to enhance the cultural value attraction of imaging. In 2024, Huawei initiated its first global imaging tour exhibition. Following Dubai and Berlin, outstanding Huawei imaging works will tour in Kuala Lumpur, Mexico City, Shanghai, and other locations. This is Huawei's largest-scale imaging exhibition in history, aimed at allowing more people to see, feel, and convey the power of imagery.
The innovation of XMAGE has led the industry in a new direction, showcasing Huawei's foresight, leadership, and influence in the field of mobile imaging. XMAGE's success has also paved the way for new developments in the mobile imaging sector, inspiring other smartphone brands to create their own exclusive imaging brands. Recently, another smartphone brand has launched its independently developed imaging brand, marking the birth of the second independent imaging brand in the mobile industry after Huawei's XMAGE.
Breaking through traditional imaging technology bottlenecks, venturing into uncharted territory in mobile imaging, continuously cultivating technological innovation, and promoting the development and progress of mobile imaging culture. This allows imaging technology innovation to become an excellent tool for users to better express themselves and showcase creativity, which is a vivid embodiment of Huawei's commitment to creating a warm brand.
