Reported by Pulsestacks on April 29
During the 2024 Beijing International Auto Show, Pulsestacks invited industry leaders, corporate executives, and expert scholars to enter the "AI Real-time Virtual Studio" to collectively discuss the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
On April 25, Hong Weiwei, Minister of the User Relations Department of the Marketing Business Unit of Dongfeng Yipai, visited the Netaland "AI Real-time Virtual Studio." He stated: Within 45 days of the launch of eπ007, the pure electric large orders have exceeded tens of thousands, with a strong market response. As a family intelligent large SUV, eπ008 is a practical and high-value new energy vehicle designed specifically for family users, with a length of over 5 meters and a wheelbase of over 3 meters, a layout for 6 seats, providing pure electric and extended-range power options to meet family travel needs. The product is expected to be delivered in June, with a presale price of 200,000-250,000 yuan. Dongfeng Yipai plans to launch ten new cars in the next three years, covering the mainstream market comprehensively.
Hong Weiwei, Director of the Customer Relations Department of the Marketing Department of Dongfeng Yipai
pulsestacks: Welcome to the AI virtual studio of pulsestacks, the Netaland interview room. Today, we are honored to have Mr. Hong Weiwei, Director of the Customer Relations Department of the Marketing Department of Dongfeng Yipai.
Hong Weiwei: Hello everyone, I am Hong Weiwei, greeting all the netizens on behalf of Dongfeng Yipai.
pulsestacks: Dongfeng Yipai is a relatively young brand that most netizens are not very familiar with. Could you please introduce this brand to everyone first?
Hong Weiwei: As a new member of Dongfeng Group's new energy strategy, Dongfeng Yipai officially announced the birth of the brand at the Dongfeng New Energy Brand SHOW in November last year. Dongfeng Yipai is committed to becoming a mainstream technology electric vehicle brand, offering new energy vehicles priced between 15,000 to 25,000 RMB, catering to the needs of mainstream consumers. As a strategic focus of Dongfeng Group, Dongfeng Yipai aims to play a core role in the transformation of new energy. The brand upholds the values of technology, taste, and trust, which are not only reflected in the eπ007 but also integrated into the newly launched eπ008. The timing of the brand's birth is "just right," with good opportunities provided for Dongfeng Yipai's growth in terms of technological reserves, market readiness, and national policy support.
pulsestacks: How has the market performance of the eπ007 been since its launch?
Hong Weiwei: Since its launch in Xi'an on March 14th, the pure electric eπ007 has received over ten thousand pre-orders. Insurance data shows that we have secured the second position in the market for pure electric sedans priced between 15,000 to 20,000 RMB, and the delivery volume is gradually increasing. With the increase in production capacity, we expect sales to continue to grow from May to June. The performance of this car has not only met Dongfeng Group's expectations but also demonstrated our steady development pace in the mainstream market.
Hong Weiwei, Director of the User Relations Department of the Marketing Division of Dongfeng Yipai, and Liu Chang, Editor-in-Chief of Pulsestacks.
Pulsestacks: What kind of car is the Dongfeng Yipai eπ008, and what are its core advantages?
Hong Weiwei: The eπ008 unveiled its mystery earlier today. Compared to sedans, as a large SUV, it is more inclined to meet the diverse needs of family travel. This car is over 5 meters long, with a wheelbase of 3.025 meters, offering a genuine three-row six-seat layout, a model that many families dream of. In a society like China that values family and relationships, the eπ008 perfectly meets people's expectations and aspirations for family travel. In addition to its spacious layout, this car also considers comfort, quietness, and intelligence comprehensively. For example, it provides a multifunctional refrigerator that can be controlled by voice for both cooling and heating, highlighting its innovative convenience and deep understanding of family needs. We hope the eπ008 is not just a car but becomes a part of family travel, a mobile and exquisite home that is safe and intelligent. The eπ008, utilizing Dongfeng's quantum architecture and SOA intelligent electrical architecture, maintains consistency in intelligent applications with other high-end brands in the group such as Mengshi and Lantu.
Pulsestacks: When is the expected launch date for the eπ008?
Hong Weiwei: We expect to officially deliver to consumers in June, which means the arrival of the eπ008 for consumers looking forward to providing a better travel experience for their families is just around the corner.
Pulsestacks: What is the pre-sale price range for it?
Hong Weiwei: At today's auto show, our General Manager, Chen Hao, announced that the pre-sale price range for the eπ008 is set between 200,000 to 250,000 yuan. Our goal is to offer a high-quality car that satisfies both audio-visual entertainment, tranquility, comfort, and ensures a sense of security, responding to people's expectations for a better family life and travel at a reasonable price.
Pulsestacks: Dongfeng Yipai has launched two new cars in the past six months. Can you reveal the upcoming product plans?
Hong Weiwei: Dongfeng Yipai will continue to introduce new car models. The eπ007 is understated yet bold, while the eπ008 is positioned as a smart large SUV for families. We plan to launch multiple models in different market segments to cover mainstream market demands. It is expected that we will introduce ten new cars in the next three years.
Pulsestacks: Minister Hong, thank you for your insights today. We also look forward to netizens visiting Dongfeng Yipai's booth to experience the charm of the eπ008 firsthand. Once again, thank you, and thanks to everyone for their attention.
