On March 14, 2024, the grand opening of the Appliance and Electronics World Expo (AWE) in China showcased the stunning debut of Hisense washing machines, featuring the perfect fusion of retro aesthetics and modern technology in the "Roman Holiday" series and the dazzling new product, the Virtuoso Pianist H8. On the same day, the Wolf Team, nine-time champions of the KPL (King Pro League) in Honor of Kings, also made a surprise appearance at the Hisense washing machine exhibition area, engaging in a unique and exciting interaction.
The Hisense Roman Holiday washing machine showcased at this exhibition draws inspiration from the classic film "Roman Holiday," blending Italian retro aesthetics with modern technology seamlessly. Its color scheme of Roman green and holiday white brings both a soothing warmth and an elegant flair. The strict 50° curved retro rounded design and the seamless angular appearance not only make the machine more sleek and attractive but also enhance user comfort. Additionally, the inclusion of retro-designed mechanical knobs and piano sound effects brings users a dual enjoyment of art and quality.
While emphasizing its aesthetics, the Hisense Roman Holiday washing machine doesn't compromise on functionality. It features the Hisense Active Water Wash Technology 3.0, effectively removing fungi, bacteria, and viruses during the washing process, providing comprehensive care for clothing health. Moreover, functions such as one-key smart washing, intelligent dispensing, and full-drum self-cleaning make it easy for users to enjoy a convenient lifestyle.
The dazzling pianist H8 washer-dryer combo, making its debut at AWE, perfectly integrates washing and caring technology with ultra-thin embedded design. It adopts a washing process of deep cleaning, water replenishment, ion freshening, and aromatherapy air, caring for clothing like skincare and revitalizing garments. Furthermore, its 530mm ultra-thin flat body design not only looks elegant but also fits perfectly into various home environments, challenging the industry's aesthetic design standards.
Moreover, driven by the wave of globalization, Chinese consumers' lifestyles and consumption concepts are undergoing profound changes, with young consumer groups becoming the mainstream market. The interaction between Hisense and the Wolf Pack is an insight and innovation into the preferences of young consumers who increasingly value product individuality, aesthetics, and experience.
At the interactive booth of the expo, members of the Wolf Team were dressed in cosplay costumes of their favorite heroes, posing for photos with the Hisense Roman Holiday washing machine, and personally experiencing the outstanding performance of the dazzling pianist H8 washer-dryer combo. This cross-industry collaboration undoubtedly seamlessly integrated the trend of esports with the aesthetics of home appliances, sparking great interest and enthusiastic response from the audience.
At this exhibition, Hisense washing machines successfully merged their youthful philosophy with aesthetics through the launch of multiple new products and interactions with the competitive Wolf Team, bringing users a brand new laundry experience. They not only meet consumers' pursuit of a better life but also demonstrate Hisense's profound understanding and relentless pursuit of quality life in the details. Looking ahead, Hisense washing machines will continue to innovate and break through, bringing consumers more high-quality products and services.
