On March 29th, laughter and cheers filled Chenjiaba Primary School in Beichuan Qiang Autonomous County, Mianyang, Sichuan Province, as Hisense Refrigerators' Rain Chen Aid Education organization launched the "Love Football Enters Campus" event. Hisense Refrigerators aims to use football, a sport beloved by children, as a bridge of love, to open a window to the wider world for children in mountainous areas, allowing them to have more comprehensive exposure to and understanding of the outside world.
The "Football of Love into Campus" initiative is a significant philanthropic project by Hisense Refrigerator · Yuchen Education Assistance in 2024, carrying profound social significance. Leveraging the opportunity of Hisense Group sponsoring the 2024 UEFA European Championship, Hisense Refrigerator is spreading the concept of compassionate football to various schools across the country, not only providing football training materials to children in mountainous areas but also joining hands with caring football athletes and coaches to impart advanced football concepts, training techniques, and regular football instruction.
The inaugural ceremony of this event marks the official launch of the "Football of Love into Campus" initiative. During the inauguration ceremony, Hisense Refrigerator · Yuchen Education Assistance provided football training equipment, five-a-side goalposts, and other sports facilities to the children of Chenjiaba Primary School, and together with compassionate enterprises, offered one-on-one financial assistance to academically outstanding but economically disadvantaged children, helping them grow up healthily.
Renowned player Qiu Zhonghui, as the ambassador for public welfare, appeared on the scene to deliver an engaging and professional football class to the children of Chenjiaba Primary School football team. The classroom atmosphere was lively, and the children's potential was fully stimulated, with each brilliant dribble and shot eliciting cheers. After the game, Qiu Zhonghui was deeply moved, expressing that although the football facilities here are somewhat outdated, the children's desire and love for football he saw in their eyes showed him the infinite hope of football. He called on more people to engage in philanthropy and contribute love to the children's football dreams.
It's worth mentioning that Hisense refrigerators have a special commitment: for every Hisense vacuum refrigerator sold, we will contribute 10 CNY to charity. As the official sponsor of the 2024 European Championship, Hisense has not only achieved remarkable success in the business field but also actively participated in social welfare activities.
The Rain and Morning Glory Project, as an important charity project of the Hisense Group, has been going on for more than seven years. During this time, it has embarked on a path of stable and sustainable development in focusing on charitable assistance to education. From material donations and curriculum development to teacher training and psychological counseling, and then to initiating education poverty alleviation activities in collaboration with various sectors of society, Hisense refrigerators have always upheld the spirit of compassion, using charity as a bridge to create a better learning and growth environment for the children of Chenjiaba Primary School. Over the past seven years, the loving footprint of Hisense refrigerators has spread across more than ten provinces and municipalities nationwide, providing continuous assistance to the material and curriculum needs of more than thirty schools, benefiting over two hundred thousand people.
"With love, technology also becomes compassionate." Hisense refrigerators will continue to expand the influence and reach of philanthropic education efforts through concrete actions, inspiring more caring individuals to engage in charitable activities, igniting the flame of hope for children, and illuminating the path ahead for them."
