With the continuous development of mobile internet technology, the home appliance retail industry is undergoing a new wave of transformation. In recent years, traditional retail stores have faced challenges such as high labor costs, homogenized products, and declining efficiency per unit area. How can digital technology be used to reconstruct the "people, goods, and environment" and create a new generation of smart stores? On March 14th, in Shanghai, Hisense Ju Haoke showcased the Ju Cloudscape - Store product at the 2024 China Household Appliances and Consumer Electronics Expo AWE, demonstrating a new paradigm of scene-oriented marketing for future smart stores.
Juyunrealm-Store is an innovative digital interactive terminal display product integrating AI and VR technologies. By aggregating standardized display resources, it creates four core sections: intelligent model rooms, product display centers, case centers, and brand windows. Through creative content and immersive interactive experiences, it presents the brand value of products, creating personalized hot-selling product displays and bundled purchase experiences, thus engaging in marketing across the entire chain and standardizing construction.
Immersive intelligent model rooms - Enjoy the ideal living scene and make purchases.
Title: Enhancing Offline Home Appliance Retail with VR Experience and Smart Showrooms
The concept of "Ping efficiency ratio" is a crucial metric for evaluating offline home appliance retail stores. The relentless pursuit of terminal stores is to create more sales and impressive consumer experiences within limited store display space. Based on this, CloudRealm combines in-store scenarios and user experiences, focusing on creating digital showcases called "Smart Showrooms."
Drawing from research on the popularity of home decoration styles in the current market, we create diverse styles of immersive showrooms online. These showrooms integrate a full range of product categories with smart spatial experience displays. This approach liberates retail terminal displays from the constraints of showroom space and existing product models. Customers can immerse themselves in various home décor scenarios and visually experience the overall presentation of home appliance products through large screens or VR glasses. Within hyper-realistic 3D spaces, they can interactively explore product demonstrations, browse through a variety of star product categories, and visualize their ideal lifestyle, thereby increasing customer dwell time and stimulating purchasing intent.
The "Human + System" working model transforms each salesperson into a professional consultant, empowering them to provide personalized recommendations and guidance to customers.
Title: Transforming JuYunJing Stores into Intelligent Omnichannel Experience Centers
JuYunJing stores are revolutionizing the customer experience through a "human + system" approach, leveraging digital 3D demonstration props to significantly enhance the professionalism of store guides. Every interaction with customers is enriched with value, breaking free from the traditional confines of physical spaces. By establishing a repository of brand and customer references, sharing resources such as high-quality product installation and consumer product usage cases, JuYunJing is creating new opportunities for marketing across online, offline, in-store, and out-of-store scenarios. As service scenarios penetrate deeper, the brand's marketing prowess is poised for growth.
In 2024, JuYunJing stores will lead the way in empowering Hisense's marketing terminals in China, focusing on core customer merchants and deploying key resources. The plan is to install big screens in 2000 stores and achieve 100% activation on mobile devices, establishing a digital marketing chain from headquarters to customer merchants and consumers, driving incremental growth in single-item and bundled purchases. JuHaoKan will continuously explore new trends in digital marketing within the home appliance industry, driving innovation and a positive consumption cycle through artificial intelligence and virtual reality technologies. This will accelerate the implementation of new smart living scenarios, promoting the upgrade of enterprise and user intelligent service experiences.
