On March 14th, the China Household Appliances and Consumer Electronics Expo (AWE2024), themed "Intelligent Technology, Creating Enjoyable Lives," kicked off in Shanghai. JD.com showcased numerous "lightning new products" at the AWE exhibition, not only unveiling a variety of new home appliances in collaboration with top ten domestic and international brands such as Haier, Samsung, and Midea but also bringing its live streaming studios to the AWE venue. Powered by JD Cloud Yanxi Digital Hosts and JD Procurement, a 24-hour live relay broadcast was conducted, presenting an unprecedented technological feast for the home appliance industry.
Since 2024, there has been a concerted effort within the home appliance industry to encourage and promote the trade-in of old appliances for new ones. AWE (Appliance & Electronics World Expo) will also host a livestream night and various forms of consumer promotion activities. It's reported that JD.com's exhibition area will hold a lightning new product launch ceremony in collaboration with ten major home appliance brands including Haier, Samsung, Midea, Linne, and Hisense on March 14-15. To provide a comprehensive understanding of the new products, JD.com has moved its home appliance procurement live broadcast room to the AWE venue. JD's procurement team, dressed in red vests, will introduce the lightning new products to online and offline audiences simultaneously, and engage the audience with various interactive experiences, allowing them to better appreciate the professionalism and enthusiasm of JD's procurement team. In addition, JD's procurement team will join forces with the top 100 UP masters on Bilibili to tour the exhibition areas of various major home appliance brands, bringing a "zero-distance" exhibition experience to viewers who cannot attend AWE in person.
It's noteworthy that Jingdong Cloud's Yansi digital humans also made an appearance at AWE, serving as guides and promoters in Jingdong's exhibition area. They provided comprehensive guidance to visitors, introducing Jingdong's various services and new home appliances. Additionally, the Yansi digital humans will host live broadcasts during downtime, appearing in Jingdong's home appliance and home furnishing live streaming rooms to offer consumers uninterrupted discounts and benefits on new home appliances.
The staff at the JD exhibition area noted that consumers are paying closer attention to details such as specifications, features, and promotional activities when selecting smart home appliances. Moreover, with changing consumer habits, the nighttime traffic in live streaming rooms remains steady. Digital personalities are available 24/7 to provide online services, engage deeply with users, accurately answer queries about home appliance products, after-sales service, and increase fan engagement, thereby boosting conversion rates during off-peak hours.
In recent years, artificial intelligence technology has been widely applied across various industries. JD Cloud's solutions, including the Yarn Rhino multimodal digital personalities and intelligent customer service, were also showcased at AWE. According to the "Digital Guide" at the JD booth, Yarn Rhino multimodal digital personalities have been extensively deployed in retail scenarios, with over 100 domestic brands and more than 4,000 brands in live streaming rooms, including TCL, Haier, Lenovo, and other household digital brands. These efforts have contributed to off-peak conversions exceeding 1 billion GMV for brands. Intelligent customer service solutions such as Jing Xiaozhi and Yarn Rhino intelligent outbound calling were also showcased at AWE.
As a trusted channel for purchasing household appliances and home products for millions of families, JD has always been committed to meeting consumer demands. By collaborating with major brands to launch cutting-edge products and continuously optimizing services, JD aims to enhance the shopping experience for consumers. The ongoing "Flash New Product Season" on JD offers multiple benefits, including a 10% discount for trading in old products for AWE's latest products, reserving for just 1 CNY to enjoy more rewards, up to 12 interest-free installments, and limited-time offers of new products for free, all to help consumers easily refresh their home appliances and furnishings. Simply open the JD app and search for "Flash New Products" to enter the main venue of the Flash New Product Season and easily select your favorite products with just one click.
