On March 15th, CCTV's 3.15 Evening Gala exposed multiple illegal actions by Hearing Flower Wine, sparking attention. It's reported that just two hours before the gala, the official account of Hearing Flower Wine was still boasting on social media.
On March 16th, the official Weibo account of Hearing Flower Wine released a statement, stating that they highly value the issues mentioned in the CCTV 3.15 report and have promptly formed a special task force to conduct a comprehensive inspection and rectification work.
In the CCTV 3.15 report, Hearing Flower Wine staff introduced the product to customers, mentioning its health benefits and customer cases. However, promoting health benefits during the promotion of food and alcohol is prohibited by law, and such behavior is erroneous.
Our company has convened market sales personnel overnight, standardized language usage, and strictly demanded compliance with laws and regulations during product promotion. We sincerely apologize to the public and consumers for this.
Regarding the above incident, in the early hours of March 16th, a salesperson from a Hearing Flower Wine experience store in the northern region "showed off" on their friends circle: Hearing Flower, dominating the first screen of the Divine Land. Subsequently, they expressed that Hearing Flower Wine couldn't be suppressed by just anyone, accompanied by a screenshot of the content exposed on March 15th.
