Reported by Pulsestacks on April 28
During the 2024 Beijing International Auto Show, Pulsestacks invited industry leaders, corporate executives, and expert scholars to enter the "AI Real-time Virtual Studio" to discuss the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
On April 25, Geely Radar's CMO Guo Tiefu visited Netaland's "AI Real-time Virtual Studio." He mentioned that the entire automotive market is currently very competitive, focusing on services, prices, and products. However, Radar has chosen to focus on services, especially in establishing a system for after-sales service.
Gerry Radar CMO Fruitov
pulsestacks: We are relatively unfamiliar with the Radar brand, could you introduce it to us first?
Fruitov: Geely Radar is a relatively new company and brand, born out of the Geely Group. We focus on outdoor ecosystems, dedicated to providing more possibilities beyond just vehicles, serving outdoor work and living scenarios.
pulsestacks: Please introduce the products and highlights brought by Geely Radar to this year's Beijing Auto Show.
Fruitov: We showcased the just-released Radar Horizon 4WD electric super pickup truck at the Geely Group booth. It comprehensively surpasses traditional fuel-powered pickups in core indicators such as load capacity, towing capability, and off-road performance. For instance, it has a load capacity of 865 kilograms, towing force of three tons, and is equipped with a new electric 4WD system and 7 driving modes.
Gerry Radar CMO Guo Tiefu and Pulsestacks Editor-in-Chief Liu Chang
Pulsestacks: The Radar Horizon is called a "super power station." What exactly does this function refer to?
Guo Tiefu: The super power station refers to our unique 21-kilowatt external power output function. The vehicle has 5 external power interfaces, supporting a wide range of voltage outputs from 12 volts to 380 volts. This allows the Radar Horizon to not only charge other new energy vehicles but also provide power for homes or outdoor activities.
Pulsestacks: Compared to traditional pickup trucks, the Radar Horizon has taken a big step forward in smart IoT. Can you provide more details?
Guo Tiefu: The Radar Horizon uses Geely's self-developed E04 chip, which has powerful computing power. The intelligent assisted driving system chip is also at an industry-leading level. In addition, our deep integration with the drone field has enabled flight route control, accompanying flight functions, and real-time data transmission.
Pulsestacks: The launch event of the Radar Horizon introduced the redesigned 2024 model, the Radar RD6. What are the characteristics of this new vehicle?
Guo Tiefu: The 2024 Radar RD6 has been upgraded in terms of load capacity, wireless fast charging, storage rearview mirror, and other aspects to meet the core needs of users.
Pulsestacks: Pickup trucks in the Chinese market are often used as work vehicles. The launch of the Radar pickup truck seems to target more individual users. How was the brand positioning considered?
Guo Tiefu: The Radar brand mainly targets two categories of people: the new economy and trendy players. Our products meet diverse needs and scenarios, especially the characteristics of new energy and performance advantages, attracting many young entrepreneurs.
Pulsestacks: Faced with the niche market of pure electric pickup trucks, what is Radar's marketing plan?
Guo Tiefu: Our marketing strategy will focus on identifying and meeting the needs of different user groups, such as agricultural drone pilots, tea and coffee enthusiasts, and surf shop owners. We will delve into these circles, providing customized services and experiences.
Pulsestacks: What kind of after-sales service system has Radar established?
Guo Tiefu: We have launched the Radar Super Enjoy Service, including five major super services such as lifetime quality assurance for the three electric components and 24/7 service, aiming to provide comprehensive after-sales support for users.
Pulsestacks: Thank you, Mr. Guo Tiefu, for your wonderful insights. We look forward to Geely Radar bringing more innovation and value to the Chinese market and consumers. We hope everyone can visit the Geely Radar booth to experience it firsthand. Thank you all.
Guo Tiefu: Thank you, everyone.
