On March 28th, at its annual China Market Conference held at its headquarters in Shunde, Gree showcased its innovatively upgraded "Space Kitchen" scenario and annual new products. Additionally, Gree announced the world's first group standard for in-car microwave ovens and launched a new round of home appliance "trade-in" initiative, embracing fully the new trends and changes in the home appliance industry.
The annual 328 conference not only signifies Gree's profound insights into the new consumption of home appliances but also demonstrates its leading position in promoting the full-scenario application of home appliance products and industrial ecological cooperation.
National Home Appliance Cross-Scenario Innovation, Redefining a Borderless New Lifestyle
At the annual conference, Gree Electric Appliances showcased its profound understanding of the national new lifestyle by constructing diverse immersive scenarios, expanding the application of home appliance products to transportation, dining services, outdoor leisure activities, and more. From the household kitchen to outdoor camping, Gree's innovative products such as in-car microwaves and portable microwaves bring consumers more space for life imagination.
The modern minimalist white "New Kitchen" three-piece set, the "24-hour On-board Canteen" on large trucks, the integrated solution of "Unmanned Retail + Smart Cooking" empowering the catering service industry, convenient travel cooking, and portable microwaves for outdoor camping... At the 328 Annual Conference, Gree Electric Appliances created surprising new life scenes, attracting attendees to experience them firsthand.
Gree emphasizes that the core of home appliance technological innovation lies in meeting consumer demands and enhancing user experience. Innovation in home appliance products not only depends on technical functionality and craftsmanship but also on user experience optimization and service mode innovation. It is necessary to consider the efficient connection between home appliances and different real-life scenarios. By deeply considering the interaction between users and scenarios, Gree Electric Appliances is committed to achieving seamless connection of home appliance products across all scenarios, meeting consumers' increasingly differentiated new life demands.
At the 328 Annual Conference, Galanz showcased a new lifestyle scenario for truck drivers by introducing onboard microwaves, allowing long-haul truckers to enjoy nutritious hot meals anytime, anywhere, amidst their busy transportation schedules, thus ensuring a healthier lifestyle.
With the rapid development of automotive electrification and smart technology, as well as the emergence of new lifestyles such as camping and RV travel, the demand and application scenarios for onboard electronics are rapidly expanding. Leveraging its globally leading microwave technology, Galanz has formed strategic partnerships with core vehicle manufacturers such as Beiqi Heavy Truck, Beiqi Foton, and China National Heavy Duty Truck Group to jointly develop specialized onboard microwaves, accelerating the layout and technological innovation of the onboard electronics market.
Zhou Yushan, Secretary-General of the Guangdong Automotive Engineering Society, pointed out during the release of the "Onboard Microwave Oven" standard that with the rapid development of the automotive market, the market demand for onboard microwaves, as representatives of onboard electronics, continues to grow. In order to standardize the production and market order of onboard microwaves, improve product quality and safety, the development of a group standard for "Onboard Microwave Ovens" has become an urgent need for the industry. The formulation of standards provides clear norms and guidance for the design, production, and use of onboard microwaves, which is of great significance for promoting the standardized development of the industry, promoting technological innovation, and safeguarding consumer rights.
The nationwide subsidy for green home appliances aims to encourage everyone to "trade in old for new."
During the conference, Gree Electric Appliances announced the continuation of its "Gree Green Home Appliances: Thousand Counties, Ten Thousand Towns Tour" in 2024, expanding across all channels. Simultaneously, they launched a new round of the "Trade-in Old for New" plan for all product categories across various e-commerce platforms.
This trade-in initiative covers Gree's flagship stores on major e-commerce platforms nationwide, including Tmall, JD.com, Pinduoduo, VIP.com, Douyin, Kuaishou, and Zhiwu Liangong. Consumers not only enjoy subsidies provided by Gree but can also stack discounts from major e-commerce platforms and local government subsidies, achieving a multi-level discount effect.
Gree has prepared subsidies of 5% to 10% for consumers participating in the "trade-in" activity. Subsidized products include nearly ten categories such as microwave ovens, ovens, steam ovens, dishwashers, refrigerators, washing machines, water heaters, and range hood sets, allowing consumers nationwide to upgrade their home appliances while enjoying tangible benefits. The responsible person for Gree's Chinese market expressed hope that through the subsidy for "trade-in" and the "Gree Green Home Appliances: Thousand Counties, Ten Thousand Towns Tour," they can stimulate and drive nationwide green consumption and healthy living.
It is understood that since 2015, Gree has designated March 28th as Tomato Fans Day. At this year's 328 Conference, Gree's series of initiatives launched for the Chinese market demonstrate its innovative capabilities and market foresight in the home appliance industry, injecting new impetus into the high-quality development of the home appliance industry. It also reflects the sincere feedback of a national brand to the long-term trust of its vast user fan base.
