Reported by Pulsestacks on March 27th.
On March 25th, Great Wall Motors unveiled its lineup featuring the Great Wall Cannon, Haval, Tank, and Ora brands at the Bangkok International Motor Show in Thailand. Models showcased included the Haval H6, Tank 300, Tank 500, Ora Good Cat, Ora Good Cat GT, and Ora Lightning Cat. Among them, the new flagship smart pickup truck, the Shaman Cannon, made a stunning debut and officially began presales.
Dual Focus on Auto Show & Market: Rapid Growth in Thailand's New Energy Vehicle Market
The Bangkok International Motor Show featured a wide array of mainstream vehicle models from leading global automotive brands.
Mr. Narong Sritalayon, the Marketing Director of Great Wall Motors Thailand, stated, "Drawing upon over 30 years of dedication and commitment to off-road excellence, Great Wall Pickup has maintained its leadership position in China, commanding nearly 50% market share and surpassing 2.55 million units in global sales. In Thailand, Great Wall Motors has consistently prioritized comfort and safety, striving to meet the demands of Thai consumers with top-notch products. It is this philosophy that sets Great Wall Motors apart and distinguishes it from the competition. The launch of the Tank 300 in the Thai market marks a significant milestone, being the first and only hybrid pickup truck, poised to redefine the pickup segment in Thailand. Moving forward, Great Wall Motors remains committed to delivering unique driving experiences for customers and introducing more cutting-edge new energy vehicles to the Thai market, contributing to Thailand's transition towards a sustainable, new energy society."
The debut of the Tank 300 represents a strategic move for Great Wall Motors in Thailand, the largest pickup truck market in Southeast Asia.
In Thailand, Great Wall Motors is dedicated to delivering high-value services to users with its brand values of new energy, new intelligence, and new experiences. With the introduction of its four major categories - HAVAL, TANK, ORA, and Pickup - the market share of Great Wall Motors in Thailand is expected to increase rapidly.
Great Wall Motors is actively promoting the construction and development of new energy infrastructure in Thailand. They are creating a comprehensive charging service network, including supercharging stations, partner charging stations, destination charging stations, and cooperative charging stations. This initiative aims to facilitate the integration of Great Wall Motors' super app with the infrastructure of five operators, providing access to over 1,000 charging stations across Thailand, covering more than 85% of the public charging network. This collaborative effort with various stakeholders is aimed at building a sustainable ecosystem for new energy.
Accelerating "Ecological Overseas Expansion": Continuously Expanding Market with Systematic Advantages
Great Wall Motors is the first, deepest, and most comprehensive Chinese new energy vehicle brand to enter the Thai market, and it's widely recognized as a pioneer in the new energy sector in Thailand. With a long-term perspective, Great Wall Motors has always emphasized localization, achieving local research and development as well as production. Leveraging systematic advantages, it continues to expand its presence in the Thai and ASEAN markets.
The Rayong plant in Thailand is Great Wall Motors' first overseas pure new energy vehicle production base, equipped with complete vehicle manufacturing capabilities and world-class quality inspection systems and processes. It can produce various models including Haval, Tank, and Euler, making it the only automobile factory in Thailand capable of simultaneously producing HEV, PHEV, and BEV models.
In Thailand, Great Wall Motors is actively enhancing its manufacturing system, products, and sales network for international expansion. By optimizing its research, production, and sales ecosystem, it aims to provide better services locally while balancing corporate and social benefits.
Great Wall Motors has announced its commitment to long-termism in the future, focusing on the intelligent new energy track to enhance its global competitiveness significantly. Through continuous innovation, it aims to establish the most popular user brand, further achieving high-quality development.
