On May 3rd, with Xiaomi entering the automotive market and Lei Jun leading a successful marketing campaign, top executives of various car companies have also joined in, participating in marketing and channel development.
Recently, Chairman of Great Wall Motors, Wei Jianjun, released a video announcing the opening of the first company-owned store (Zhengzhou Zhenghongcheng Store). He and his team drove for over six hours from Baoding to Zhengzhou to visit the store.
Inside the company-owned store, Wei Jianjun transformed into a "salesperson," personally explaining the Tank 700 Hi4-T to customers.
Wei Jianjun mentioned that the common impression of a pure off-road vehicle is high fuel consumption. However, this vehicle, being a PHEV plug-in hybrid, can travel 100 kilometers on pure electric power. Considering the 3-meter wheelbase of this large vehicle, its fuel economy performance is quite good.
During the subsequent test drive, Wei Jianjun introduced to customers that the Tank 700 Hi4-T has a non-load-bearing body structure with a chassis beam, significantly reducing road and tire noise transmitted to the interior.
Regardless of how luxurious a car is, even a Rolls-Royce Cullinan, the noise suppression of tire-road surface inside the vehicle is not as good as the Tank 700 Hi4-T.
Wei Jianjun mentioned that their visit was not only to explore the store but also to interact with the car owners.
Objectively speaking, when top executives of car companies communicate face-to-face with users, they can directly convey users' real thoughts to the core leadership of the company, ensuring that the company can always keep up with the users' preferences.
