On May 3rd, research firm Counterpoint Research released its latest report, revealing that global smartphone shipments in the first quarter of this year reached 296.9 million units, marking a 6% year-on-year growth.
The report highlights Samsung as the top global smartphone seller, capturing a shipment share of 20%.
Due to high inventory levels from the previous quarter, Apple experienced a 13% year-on-year decline in shipments, securing the second position with a 17% share.
Rounding up the top five are Xiaomi, OPPO, and vivo, with market shares of 14%, 8%, and 7% respectively. Among the top five OEM manufacturers, Xiaomi exhibited the fastest growth with a 34% year-on-year increase in shipments.
The Android camp has never been able to compete with the iPhone in terms of average selling price, so it's not surprising that Apple takes away 90% of the industry's profits.
Furthermore, in terms of average selling price, Apple remains the industry leader, reaching $900 (approximately 6517 yuan), while Samsung is at $336 (approximately 2430 yuan).
The average selling prices for OPPO, Xiaomi, and vivo are $257 (approximately 1860 yuan), $211 (approximately 1530 yuan), and $159 (approximately 1151 yuan) respectively.
The report also indicates that with emerging markets continuing to show strong momentum, smartphone shipments increased in the first quarter, with the fastest growth seen in Europe, especially in Central and Eastern Europe, compared to the challenging period in the first quarter of 2023.
In the first quarter of 2024, global smartphone revenue increased by 7% year-on-year, reaching a historic high for the quarter.
The price range above $800 is growing the fastest, achieving double-digit growth, accounting for 18% of smartphone shipments in the first quarter of 2024, an increase of 2 percentage points compared to the first quarter of 2023.
