With the steady recovery of the global economy and the resurgence of consumer demand, along with major brands making concerted efforts, the first quarter of 2024 witnessed a robust start in the global smartphone market.
Compared to 2023, the competition in the smartphone market in 2024 has become even fiercer, with many smartphone manufacturers gradually falling behind.
However, the domestic smartphone market differs from the global one; some brands excel domestically but perform averagely in the global market.
While some brands thrive globally, they receive little attention in the domestic market. Therefore, when the Q1 global smartphone data is revealed once again, it may refresh users' perceptions.
Prior to this, IDC had already released global smartphone data for Q1, and now another market research firm, Canalys, has released its report on global smartphone shipments for the first quarter of 2024.
However, this report does not mention specific numerical values for smartphone brand shipments; it only reveals market share figures.
Nevertheless, the data shows that global smartphone shipments increased by 11% year-on-year in the quarter. This growth not only reflects the vitality of the market but also suggests that competition in the smartphone industry will intensify in the future.
What's particularly interesting is the ranking aspect. So, without further ado, let's take a quick look at the gaps between the brands.
Xiaomi smartphones have emerged as strong contenders among domestic brands, claiming the third spot with a 14% market share, a 3-percentage-point increase year-on-year.
In recent years, Xiaomi has demonstrated steady performance in the smartphone market, attracting a considerable consumer base through its continuous release of high-value products and proactive marketing strategies.
Especially in the mid-to-low-end market segment, Xiaomi has garnered widespread market recognition by leveraging its robust supply chain integration and cost control capabilities.
It's worth noting that Xiaomi smartphones have also performed well in the domestic market, with its digital series receiving considerable user acclaim.
However, the top spot on the chart was still claimed by Samsung smartphones. With its impressive performance of the Galaxy AI series S24, Samsung successfully regained the top position in market share, boasting a 20% market share.
Samsung's success stems not only from its strong research and development capabilities and product innovation but also from its keen insight into market trends and precise grasp of them.
Although the popularity of the Samsung S24 series in the domestic smartphone market is not particularly high, the Galaxy S24 has won wide acclaim from consumers due to its innovative AI technology and excellent user experience.
Combined with its still significant share in overseas markets and Samsung's high global visibility, it naturally leads to impressive results.
Although Apple's iPhone holds the second position in the global smartphone market with a 16% share, it has experienced a 5-percentage-point decline compared to the same period last year, indicating increasing competitive pressure.
Despite Apple maintaining its leading position in the high-end market due to its strong brand influence and innovative capabilities, the rise of competitors like Samsung and Xiaomi has squeezed its market share to some extent.
It's worth noting that the influence of the iPhone 15 series in the domestic smartphone market has indeed decreased significantly, with many Apple enthusiasts starting to switch to other brands.
One can only hope that with the release of the iPhone 16 series, Apple will bring about significant changes in its smartphones; otherwise, it will face considerable development pressure in the future.
In addition, it is worth mentioning that Transsion's mobile phones also performed well in this ranking, making a surprising entry into the top four with a 10% market share, establishing itself as a dark horse in the report.
As a brand primarily targeting the African market, Transsion has gradually gained prominence in the global smartphone market in recent years by expanding its market share and product lines.
With a deep understanding of the African market and a localized strategy, it has successfully developed a range of products tailored to meet the needs of local consumers, earning itself a good reputation.
Specializing in a single direction and market, Transsion's mobile phones indeed exhibit significant strength in their field.
OPPO ranks among the top five with an 8% market share, but it dropped 2 percentage points compared to the same period last year.
However, vivo phones have fallen off the list, relegated to the "others" category. It seems that major manufacturers are fiercely competing, causing fluctuations in market share.
Looking ahead, with the widespread adoption of technologies like 5G and AI, the global smartphone market is poised for further development opportunities.
Do you have any thoughts on this? Feel free to reply and discuss.
