On March 18, the NVIDIA GTC conference, widely regarded as a "bellwether for AI," kicked off at the San Jose Convention Center in California, USA. Jensen Huang, NVIDIA's founder and CEO, delivered the keynote address entitled "Witness the Transformative Moment in AI." During the speech, Huang unveiled a new generation of superchip systems powered by the B200 chip, as well as NVIDIA's latest advancements in AI software (NIM microservices), Omniverse cloud, and embodied intelligence.
The NVIDIA GTC conference is not just a summit on GPU technology; it has evolved into the premier event for global AI developers. At the GTC conference, attendees can participate in various training and technical sessions and engage in direct communication with speakers from NVIDIA and other leading industry organizations. In addition, the conference hosts thematic workshops that delve deeply into cutting-edge technologies such as generative AI.
As a member of NVIDIA's Startup Acceleration Program, Sanwei Home was invited to participate in GTC's special session for startups, "The 'Golden Age' of AI Startups." The session was moderated by Ming Lou, NVIDIA's China Director of Startup Ecosystem, and featured industry leaders such as Jian Cao, Chief Product Technology Officer of Sanwei Home, Yafeng Deng, Founder and CEO of Carbon Silicon Intelligence, and Wei Xu, Chief Technology Officer of Liuxing Technology. The speakers shared their insights on how innovative technologies can drive industry transformation in areas such as home design, healthcare, and digital twinning, and how NVIDIA supports business growth through products and ecosystem.
As a cloud industrial software provider focused on the home furnishing industry, Sanwei Home has been dedicated to applying AI technologies to the entire process of home design, marketing, production, manufacturing management, and manufacturing equipment upgrades. In his speech, Jian Cao elaborated on how Sanwei Home leverages AI technologies to enhance design efficiency, meet personalized demands, and drive down costs through intelligent production, facilitating the digital transformation of home furnishing enterprises.
AI Propels Design and Marketing Efficiency
The wave of generative AI technology is掀起一轮内容生产力变革掀起 a wave of change in content productivity. Jian Cao revealed that Sanwei Home is one of the first companies to realize the commercial application of generative AI.
In design, Sanwei Home's 3D cloud design software utilizes big data and AI technologies to achieve functions such as AI floor plan recognition, multimodal search of material models, AI image generation, AI intelligent layout, and AI intelligent lighting. Taking AI automatic drawing as an example, users only need to select the floor plan, space, and rules in 3 steps, leaving the rest to AI, with the entire process taking approximately 10 minutes. Compared with traditional client software, this translates to an efficiency improvement of at least a hundredfold. Moreover, the quality of the generated方案 remains high.
AI-powered Interior Design with 3Djia
3Djia's AI algorithms are trained on over 220 million home furnishing designs, enabling them to create beautiful and practical design solutions. Powered by NVIDIA's GPU chips, 3Djia's software can handle the high-frequency processing demands of AI design with ease.
For marketing, 3Djia offers DreamHouse 3.0, a design tool for in-store sales associates that showcases realistic 3D floor plans, facilitating concept-based discussions. With NVIDIA's GPU-accelerated real-time rendering and DLSS 3.0 technology, this tool enables seamless collaboration across large screens, pads, and mobile devices, significantly reducing rendering time.
Over 20,000 renowned home furnishing companies currently leverage 3Djia's AI technology for design assistance. For instance, listed home furnishing company Sofia uses 3Djia's AI to generate realistic product placements, automatically adapting furniture to specific floor plans, spaces, and styles. Huawei's smart home system allows seamless placement of smart devices, lighting, soft furnishings, and custom packages.
Defining AI's Commercialization
AI's commercialization should not be limited to "image for reference only" applications. 3Djia adheres to the principle of "integrated design and production." Unlike AI-generated content in 2D applications, 3Djia's 3D vector model data empowers industrial manufacturing, enabling virtual-physical collaboration and integrated production and sales.
3Djia has developed specialized models, including an interior space model and a custom furniture model. The latter, trained on tens of millions of real cabinetry datasets, can generate parametric designs for custom wardrobes and cabinets based on dimension inputs or text prompts, producing feasible cabinetry solutions that can be directly sent to production, significantly reducing time-consuming and error-prone cabinet design processes.
3D FinTech's integrated cloud-based software solution for the home furnishing industry has facilitated intelligent manufacturing for over 7,000 furniture enterprises, including ChiBang Home Furnishing, Jinpai Kitchen Cabinets, and Müs.
Additionally, in the field of industrial design modeling, 3D FinTech's incubated 3D++ platform offers 3D solid modeling, animation, and rendering capabilities, meeting the modeling, rendering, and video production needs of light industries such as 3C digital, jewelry, and apparel and luggage. Beyond transforming the home furnishing industry's workflow, it also makes digital factories and virtual production more accessible.
Leveraging NVIDIA's powerful GPU performance and rendering capabilities, a vast array of details is simulated efficiently, achieving realistic lighting effects, authentic material representation, and accurate shadows and reflections, resulting in incredibly lifelike and intricate renderings.
Reflecting on the collaborative journey between 3D FinTech and NVIDIA, each step has aligned with industry growth, spearheading the wave of technological innovation. In 2021, 3D FinTech joined the AI Startup Acceleration Program, with NVIDIA GPUs enhancing 3D FinTech's optimization of the home furnishing industry's design and marketing experiences; in 2022, amid the surge of the metaverse concept, NVIDIA Omniverse assisted 3D FinTech in accelerating the home furnishing industry's workflow, enabling real-time dynamic effect presentations; and in 2023, under the wave of AIGC technology, NVIDIA GPUs have empowered 3D FinTech in developing a 3D vertical large model, pioneering a revolution in home furnishing design. At the GTC Startup Special Session, Cao Jian expressed that 3D FinTech will continue to increase its investment in AI, propelling the home furnishing industry toward a higher level of industrialization.
On March 26, Dr. Zhou Zichao of the Technical Research Institute will be invited to attend the GTC Watch Party, engaging in a global discussion on the transformative power of OpenUSD and AI applications in home furnishings design. Stay tuned!
