At the Geely Auto 2023 performance briefing held on March 20th, President and Executive Director of Geely Automobile Holdings, Gui Shengyue, proclaimed:
"We are confident in regaining our position as China's top domestic auto brand, but it will take time and consistent efforts in every market segment."
Addressing the question of whether Geely could overtake BYD in sales, Gui Shengyue acknowledged BYD's excellence and stated that Geely could learn from them. However, he emphasized that Geely also excels in certain segments of the market.
He cited the example of the Zeekr brand, which has rapidly gained a leading position in the luxury electric sedan market above RMB 300,000 CNY in just two years, surpassing established new energy vehicle (NEV) companies. He stated, "We will continue to steadily surpass competitors in various segments."
Gui Shengyue also mentioned that Zeekr's sales in Hangzhou have already eclipsed Tesla's.
He noted that Geely is transitioning toward electrification but remains committed to balancing both fuel and electric vehicles.
Gui Shengyue's perspective is that while electrification represents the ultimate goal, achieving this shift will take considerable time. He also highlighted that countries like Europe are making adjustments based on industry trends.
