March 21st, according to media reports, Geely Automobile Group CFO Dai Yong has announced the company's targets and plans for 2024. According to reports, the Jikr brand has increased its sales target to 230,000 units, entering more market segments by adding 3 new models and further expanding its overseas market. Under the premise of increased sales and gross profit margin, it aims to achieve the goal of turning losses into profits. Link & Company

Geely hopes to continue the success of the 08 EM-P with Link & Company by introducing one new plug-in hybrid and two new all-electric models. This will expand the product line, create popular products, and reverse the 2023 loss situation. The company aims to return to its previous state of continuous profitability.

Sales

Link & Company sold 220,000 units in 2023, representing a year-over-year increase of 22.3%. The proportion of new energy vehicles (NEVs) also increased to 28.5%. However, from a financial standpoint, the company is still in a loss-making state. ZEEKR delivered a cumulative total of 118,685 units.

Overseas Market

ZEEKR currently focuses on the European market.

Europe

• Sweden and Netherlands kicked off operations end of December last year.
• This year it will enter developed countries markets in western Europe, including Germany, France, Norway, Denmark, Belgium and Luxembourg, for a total of 8 European countries.

Link&Co

• Plans to continue deepening its European strategy, with the simultaneous promotion of its Asia-Pacific strategy. Our Asia-Pacific strategy has expanded our presence in markets such as Vietnam, ASEAN, and the Middle East. Last year, our sales in these markets increased by over 150% year-over-year.