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Gaohe Motors Ventures into Livestreaming Sales to Subsidize After-Sales Services

Re Feng Tue, Mar 12 2024 07:17 AM EST

On March 6th, Gaohe Motors attracted public attention due to its suspension of production and being sued by Faraday Future.

This afternoon, Yang Yueqing, the project director of Gaohe Motors, appeared in the official livestream room to address several hot topics.

Yang stated that Gaohe Motors will engage in livestreaming sales to directly subsidize frontline after-sales staff, ensuring our car owners receive adequate support.

Due to concerns arising from the production halt, many Gaohe car owners feared for the continuity of their after-sales services.

In response, the official announcement from Gaohe Motors prioritized user service operations and vehicle maintenance as top priorities to ensure customer satisfaction.

Furthermore, during a previous livestream session, Yang revealed that the company's financial situation is tight, with most funds allocated to after-sales services.

However, even with assistance from external parties, there's no guarantee that all promised after-sales benefits can be upheld.

Regarding the lawsuit filed by Faraday Future and the allegations made by Jia Yueting accusing Gaohe of theft and infringement of FF's intellectual property, technical data, and trade secrets.

Yang responded confidently, stating that Gaohe is not afraid and is ready to face the court.

"Gaohe Motors has not received any formal notices or letters from the court. We're unsure if this lawsuit is a mere internet marketing tactic or a genuine legal matter," Yang remarked. s_b90cc43e373d49909911b0e2afbe23ed.png