Gaohe Motors, teetering on the edge of the cliff, has been making continuous efforts in self-rescue.
Just moments ago, Yang Yueqing, the Project Director of Gaohe Automotive Engineering, once again graced the Gaohe official live broadcast, but this time with a different agenda – selling products. Currently, he is promoting and selling steaks.
Netizens jokingly refer to it as the "GaoHe Selection."
With GaoHe Motors facing reports of shutdowns, lack of acquisition interest from Changan, and legal action from Faraday Future, the industry's attention is increasingly focused on the fate of GaoHe.
Yang Yueqing made her first appearance in the GaoHe live broadcast on February 23, under the theme "GaoHe Family Has Something to Say." Standing beside a HiPhi Y, Yang Yueqing discussed the current developments and challenges facing GaoHe. This included aspects like vehicle performance design and the efforts they are making to keep GaoHe afloat.
A week later, Yang Yueqing appeared once again in the official GaoHe live broadcast to provide detailed explanations of the current situation. In the live session, in addition to introducing peripheral products related to GaoHe, Yang Yueqing hinted at the possibility of conducting live broadcasts for product sales in the future.
In this livestream, Yang Yueqing openly admitted that Gaohe has currently lost its source of income. They are seeking various ways to obtain funds and have showcased Gaohe peripheral products such as hoodies and backpacks. Yang mentioned, "If any brand is interested in collaborating with us, we are open to partnerships in product promotion. All our income will be invested in Gaohe's after-sales service."
On the afternoon of March 6th, Yang Yueqing once again appeared in the official Gaohe Motors livestream, clearly stating that Gaohe Motors will engage in product promotion through the livestream. The income generated from the livestream will be directly used for frontline after-sales support to ensure the well-being of car owners.
Currently, Gaohe's livestream is selling fresh produce and snacks. Yang Yueqing, while promoting products, is seen drinking AD calcium and shouting out to the audience, "Take a look at our Gaohe Motors."
Netizens are asking, "Are you no longer selling cars but selling goods now?"
Regarding Gaohe's livestream for self-rescue through product promotion, netizens have varying opinions. Some believe it's mostly for entertainment, and it's uncertain how much practical help it will provide to Gaohe.
Some netizens believe that even at this point, not giving up and transitioning to live-streaming for product promotion shows they are still actively seeking solutions. Who knows, it might turn out successful and become the next big thing, akin to East Selection or Luo Yonghao.
The level of confidence in the success of livestreaming e-commerce led by Gaohe is hard to determine, but at least it has gained attention. The current price range helps maintain focus and exposure for Gaohe, which could be a positive development for them.
After all, if no one pays attention anymore, it signifies abandonment. Additionally, presenting Gaohe in a positive and optimistic light is beneficial for boosting market confidence in Gaohe, especially among investors.
