Recently, TianShui's spicy hot pot has taken the internet by storm, repeatedly topping the charts on major platforms, becoming the next culinary sensation after Zibo barbecue.
Reportedly, Tianshui's hot and spicy soup boasts a rich variety of ingredients. The unique climatic conditions of Tianshui contribute to the production of Sichuan peppercorns, chili peppers, hand-rolled noodles, and cooking oil, making the soup irresistibly delicious with its combination of fresh, spicy, and numbing flavors.
The director of the Cultural and Tourism Bureau of Gangu County in Tianshui City mentioned that Gangu chili peppers are the essence of Tianshui hot and spicy soup.
Furthermore, data from various platforms revealed that on March 10th, the sales of Gangu chili powder amounted to only 250 CNY.
Since March 12th, sales of Gangu chili powder have skyrocketed, with revenue increasing over 100 times in three days. Sales revenue has exceeded 25,000 CNY for two consecutive days on March 12th and 13th, and the number of influencers promoting this product has surged from 6 or 7 to over 30.
In addition to chili powder, Tianshui spicy hot pot has become extremely popular, and its impact on offline consumption is gradually becoming evident.
According to data from Douyin's lifestyle service platform, in the past week (March 7th to 13th, 2024), restaurant orders in Tianshui city have increased by 15% compared to the previous period, with spicy hot pot orders rising by 32%.
Currently, many scenic spots in Gansu Province have introduced discounted combo tickets, while Tianshui City will launch the "Foodie Festival" on March 16th, featuring gastronomic experiences, a spicy hot pot culinary competition, premium tour routes, cultural performances, and more, enriching the tourism offerings to attract a wide audience to indulge in local delicacies and admire the beautiful scenery.
Similar to the popularity in Zibo and Harbin, short videos and live streaming have not only become efficient tools for promoting cultural and tourism activities but also the preferred means for many netizens to discover culinary delights and ignite their interest in travel.
