April 10th news, at today's Redmi Turbo 3 launch event, Wang Teng first introduced the strategic goals for Redmi's new decade.
Redmi's new decade will see a full evolution towards high-end flagships, while continuously enhancing the experience of mid-range products.
By persistently focusing on core technologies and exploring cutting-edge science, it aims to become the technology brand of choice for the new generation.
Redmi's smartphone lineup for the new decade has undergone some changes, featuring four major series:
K Series: Pioneering Tech Flagships, focusing on innovative technology to lead breakthroughs in high-end flagship devices.
Turbo Series: Next-gen Performance Flagships, emphasizing flagship performance to drive innovation in mid-range performance.
Note Series: Setting the Benchmark for Mid-range Experience, providing a full-blooded experience to accelerate the popularization of high-end features.
Number Series: Premium Entry-level Devices, prioritizing high quality to elevate the industry's experience baseline.
Overall, there is not much difference from before, except that the Note Turbo, originally focused on mid-range performance, has been made independent. This allows for more flexibility in product planning without being constrained by the overall series positioning.
Wang Teng stated that Redmi's mission for the new decade remains unchanged: to continue offering the ultimate value for money and high quality, to support the development of domestic supply chains, and to persist in pushing products towards the high-end market.
