With the surge in AIGC adoption, personal computers have officially entered the new era of AI PCs, also known as the元年. AMD, the pioneer behind the world's first x86 processor with an NPU, stands ready to lead the transition into this AI PC landscape.

On March 21, 2024, at 2:05 PM, AMD convened the AI PC Innovation Summit in Beijing, showcasing its vision and progress in AI PCs.

During the event, Dr. Lisa Su, AMD's President and CEO; Peter Pan, AMD's Senior Vice President and President of Greater China Region; Wang Qishang, AMD's Senior Vice President of GPU Technology and Engineering; and Jack Huynh, AMD's Senior Vice President and General Manager of Computing and Graphics, took the stage to deliver keynote speeches. They were joined by executives from OEM manufacturers and software ecosystem partners for a comprehensive discussion.

I. Fortune Favors the Prepared: AMD Powers AI's Ascent in China

"Dragon" holds special significance in Chinese culture and, by extension, for AMD. From its Ryzen and EPYC server processors, the "Dragon" moniker reflects AMD's commitment to the Chinese market. With this year marking the Chinese Year of the Dragon, AMD finds itself in the right place at the right time. Last year, AMD showcased the industry's first AI X86 laptop in Shanghai, China. China presents a unique geographical advantage as it's one of the most dynamic and promising markets. AI has a sizable industry and broad application in China. AMD will work with China to discuss innovation, technology, and collaboration in AIPC. This is people-oriented. AMD Dominates the Era of AI PCs with Unprecedented Advantage

AI Reshapes China's Technology Landscape

AMD President and CEO Dr. Lisa Su envisions AI pervading every aspect of Chinese society – from end-user devices to the cloud and servers. To unlock the full potential of AI, AMD offers a diverse portfolio of training and inferencing compute engines, robust open-source software capabilities, and a robust AI ecosystem fostering collaborative innovation.

Dr. Lisa Su's commitments to the Greater China region

• Investment in R&D: Greater China will become a major global R&D hub for AMD, with over 4,000 AMD engineers focusing on AI software and Ryzen AI support.
• Empowering large enterprises: AMD has launched 311 instances based on AMD EPYC processors with Chinese CSPs.
• Collaboration on large language models: AMD will cooperate with institutions and enterprises to develop and build an ecosystem for large language models. AMD Ryzen 8040 Series Promises Enhanced AI Capabilities

Code-named "Hawk Point," the AMD Ryzen 8040 processor is now available and set to deliver enhanced AI experiences.

AMD outlined the AI requirements across cloud/enterprise, edge/embedded, and endpoint use cases and how the company is addressing them with specific devices.

These include Zen-based CPUs for general-purpose compute and AI inference, CDNA 3 compute architecture for HPC, AI training, and dense inferencing, RDNA graphics architecture for gaming and AI-powered content creation, and XDNA architecture for low-power, always-on AI inferencing. For mainstream consumer devices, Zen-based CPUs serve as the go-to processor for "general purpose compute and AI inferencing."

Zen-based processors combine RDNA3 integrated graphics, XDNA AI computing units, and deliver significant improvements in both AI and gaming performance, with industry-leading AI computing power of 39 TOPS.

Live demonstrations showcased the Zen-based processor's exceptional multi-AI task handling capabilities with its spatial partitioning architecture, enabling simultaneous operation of AI functions such as depth prediction, eye gaze correction, super-resolution, and scene detection.

Additionally, AMD showcased four AI-powered demonstrations during the event using four laptops equipped with Ryzen 8040 series processors:

• Rapidly generating text in images in seconds using the SDXL Turbo-Olive model

Etch-A-Sketch, just provide some keyword prompts, and simply draw on the empty slate on the left to generate a beautiful picture.

Code generation, which can generate code after inputting prompts, and it shows that this function runs on NPU while keeping relatively low CPU and GPU usage. Natural language dialogue showcasing model Qwen1.5, responding promptly and also writing a poem for AMD.

IV. Driving the AI ecosystem with hardware and software

At the summit, AMD invited OEM vendors like Lenovo and Asus as well as ISVs like Inception AI, Baichuan Intelligence, Youdao, Game Plus, and Arctern to share their vision for AIPC and provide end-to-end empowerment for the AI industry with both hardware and software.

Lenovo shared their 20-year partnership with AMD. As a leading global PC brand, Lenovo will continue to collaborate with AMD to lead the third-generation upgrade of PCs and jointly develop and build the ecosystem. Lenovo also announced that it will release a new AI PC powered by AMD processors at its Lenovo Innovation Technology Conference on April 18th of this year.

For a long time, ASUS has been actively adapting to AI. The new DouDing AI assistant has been released on ASUS's A bean notebook. At present, ASUS's products have been equipped with the AI PC matrix of AMD Ryzen processors, including ROG Fantasy 14Air, Chosen, Fearless, and A bean, which provide stronger AI performance and more practical AI functions for designers, students, and workers of all kinds.

ISVs Engage in Lively Discussion on AI Applications and Future Prospects

Baichuan Intelligent, Youdao, YouXiJiaJia, and Shengshu took to the stage to discuss their current AI applications in their respective fields, as well as their vision for future developments and opportunities. Conclusion

In closing, Dr. Lisa Su, AMD's Chair and CEO, provided a glimpse of AMD's roadmap for Ryzen AI processors, with the next-generation "Strix Point" AMD Ryzen processors set to launch later this year. AMD is positioning itself for generative AI on the PC platform.

Through this summit, we can see AMD's layout and confidence in AI.

AMD has a rich product line in multiple segments such as CPUs, GPUs, and servers, which can provide more computing power to users and enterprises and expand the application scenarios of AI.

In addition to hardware, AMD will also lay out a software ecosystem and actively cooperate with ISVs to promote the development of China's AI industry and bring users more easy-to-use generative AI software, which can complete AI tasks more efficiently and assist people's work and life.

AMD, AIPC, has set sail!