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Former "Fast Food King"! Why is no one eating Braised Chicken with Rice anymore?

Wang Lve Mon, Apr 01 2024 07:33 PM EST

On March 18th, many netizens have recently expressed that the once-popular "national fast food" Braised Chicken with Rice, now lacks the same flavor it once had.

Several years ago, Braised Chicken with Rice first caught people's attention, becoming the undisputed "king of fast food" with its combination of meat, vegetables, unlimited rice, all for just over ten CNY.

However, in recent years, compared to another national fast food, Sha County snacks, Braised Chicken has slowly faded from people's view.

One major reason for this is the industrialization of Braised Chicken.

Initially, Braised Chicken was delicious because the technology and central kitchen systems had not yet advanced to the point where costs could be significantly reduced and profits increased on a large scale. Each Braised Chicken shop carefully studied and used fresh ingredients for cooking.

However, today, it has spread to various snack shops across the country: it's found in beef noodle shops, Sha County snacks, even in fast food stir-fries. In short, wherever there's a kitchen capable of heating, there will be a packet of pre-made Braised Chicken ingredients bought, listed on the menu, becoming one of the many options offered.

Therefore, in the fiercely competitive restaurant industry, Braised Chicken has ultimately become a delicious dish hidden in the corner of the secret menu. S1fe089d9-a12b-49a6-88f2-a8ba83348bf5.jpg