On May 12th, it was reported by domestic media that Apple has abandoned its autonomous car project.
Reports suggest that Apple executives were shocked by the powerful generative artificial intelligence technology behind OpenAI's chatbot, ChatGPT.
Apple is concerned that emerging AI technologies could threaten the dominance of the iPhone in the market, potentially replacing iOS as the main operating system, thus impacting its App Store revenue of around $24 billion annually.
Apple has initiated a large-scale restructuring plan, prioritizing generative artificial intelligence as a key advancement project, and is expected to showcase its latest developments in the AI field at the annual developer conference on June 10th.
Simultaneously, Apple's executive team, recognizing the gap in conversational coherence and contextual understanding between Siri and ChatGPT, has decided to conduct a "brain transplant" on Siri to enhance its intelligent assistant's performance.
The new version of Siri is expected to have stronger conversational abilities, adapt to more usage scenarios, and all request processing will be done locally on the iPhone to provide a more private AI service.
Despite Apple's advantages in the AI competition with over 2 billion device users and a leading semiconductor team in the industry, its progress in AI advancements has been relatively slow over the past decade.
